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Local Brand Marketing Coordinator
2 weeks ago
Company Overview
As a key member of the marketing team, you will report directly to the Brand Marketing Manager (BMM) and take charge of local sampling initiatives and collegiate marketing strategies. Your role will be pivotal in fostering product trials, enhancing sales, and cultivating brand loyalty through our Student Marketeer (SM) program and in-market activities.
Your responsibilities will include mentoring Student Marketeers, who serve as the local representatives of our global brand, effectively bringing the essence of Red Bull and our campaigns to life on campuses and in local markets, thereby reaching new consumer segments.
Role Responsibilities
TEAM LEADERSHIP
Recruit a vibrant team that embodies our brand ethos
Conduct training sessions and develop resources to ensure the success of Student Marketeer teams
Offer constructive coaching to enhance team performance
Encourage Student Marketeers to generate innovative ideas to boost product trials, support sales, and engage consumers
DRIVE TRIAL AND ENHANCE BRAND PRESENCE
Collaborate with your Brand Marketing Manager to create a localized strategy aimed at increasing product trials and brand visibility
Oversee local resource distribution (e.g., budgets, products, hours) in alignment with strategic goals
Perform regular market assessments to identify opportunities and understand consumer behavior
Explore new avenues beyond existing initiatives to attract new consumer segments
Evaluate program objectives and priorities to ensure successful execution
COLLABORATIVE ENGAGEMENT
Establish strong relationships with internal sales and marketing teams to amplify program effectiveness
Assist in national and regional brand initiatives (e.g., product launches, brand-building events, and sales support)
Candidate Profile
Experience in project management, overseeing initiatives from concept to implementation
Proficient in delivering presentations and facilitating training sessions
Demonstrated success in collaborative and innovative settings
Background in collegiate marketing and product sampling
A valid US Driver's License is required
Additional Insights
Our comprehensive benefits package includes:
Medical, Dental, and Vision Insurance, 401k Matching, Family Leave, Paid Time Off & Holidays, Pet Insurance, Legal Assistance, and Life Insurance, along with Tuition Reimbursement
(Benefits may vary based on employment type and location)
Red Bull North America, Inc.
is committed to equal opportunity employment, ensuring that all qualified candidates receive consideration without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by law.
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