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Digital Marketing Coordinator

2 months ago

Nashville, Tennessee, United States Cannery Hall Full time
About the Role

Cannery Hall is seeking a highly motivated and creative Digital Marketing Coordinator to join our team. As a key member of our marketing department, you will be responsible for promoting and driving revenue through all Cannery Hall programming and event business.

Key Responsibilities
  1. Ticket Sales and Revenue Growth: Directly responsible for driving ticket sales for all Cannery Hall entertainment programming and assists the team in growing and supporting the corporate and private event business.
  2. Social Media Management: Manages Cannery Hall social media channels with creative and effective ongoing content creation.
  3. Advertising and Promotions: Creates and implements small advertising budgets with creative out-of-the-box promotions to promote ticket sales and continually work with our staff, and the community beyond, to keep them fresh, positive, and creative to drive awareness and revenue.
  4. Paid Advertising Campaigns: Optimizes paid advertising campaigns using SEO and other tools.
  5. Event Planning and Coordination: Interacts with other facility staff to facilitate planning and scheduling of events and to ensure efficient management of daily activities to assure the delivery of service and to promote in-house events; monitors event requirements and how they interface with other facility events and activities.
  6. Programming and Talent Promotion: Works closely with the Cannery Hall Talent Buyer to promote programming for optimal awareness and revenue growth. Responsible for developing Run of Show outlines for team.
  7. Brand Management: Works in coordination with the General Manager to consistently brand the overall Cannery Hall brand as friendly, hospitable representative of the community.
  8. Performance Evaluation and Reporting: Continually evaluates the performance of marketing campaigns and strategies through key performance metrics and reporting of social media and Google analytics to determine return on investment. Report on the growth and analytics of campaigns to key stakeholders.
  9. Compliance and Financial Management: Ensures compliance with departmental policies and procedures, especially pertaining to areas of financial and legal exposure for the Cannery music venue.
  10. Internship Program and Grass Roots Marketing: Creates and maintains a robust internship program and grass roots street team with local colleges and universities to benefit from an in-house marketing program, a focus group for programming, and even new talent acquisition.
  11. Deal Structures and Settlements: Maintains knowledge of deal structures and supports their fulfillment at the time of settlement. Works diligently to provide information that is timely, accurate, and complete for all settlements.
  12. Record Keeping and Liaison: Strives for excellence in maintenance of accurate and up-to-date records of all events, expenses, revenues, and payments to external vendors and industry organizations. Serves as a liaison between venue, clients, and outside vendors to maintain the Cannery's growing reputation of having the most customer-friendly event staff.

Qualification Requirements

Experience

  • Bachelor's degree in business, marketing or communications
  • 2-5 years related experience or equivalent combination of education and experience

Skills and Knowledge

  1. Creative mindset with the ability to generate and implement innovative ideas
  2. Excellent written and verbal communication
  3. Passion for live music and an understanding of industry trends
  4. Ability to foster a collaborative and dynamic work environment
  5. Prior experience with digital marketing forms such as SEO, search advertising, paid social, and content marketing
  6. Proficiency using Adobe Creative Suite
  7. Knowledge of Microsoft Office programs
  8. Professional work ethic