Local Brand Marketing Coordinator

2 weeks ago


Nashville, Tennessee, United States Red Bull Full time

Company Overview
Reporting to the Brand Marketing Manager (BMM), you will manage Red Bull's local sampling initiatives and collegiate marketing strategies, enhancing product trial, supporting sales, and fostering brand loyalty through our Student Marketeer (SM) program.

Role Responsibilities
This position is crucial to our marketing strategy, where you will mentor Student Marketeers to embody our brand values and effectively communicate the essence of Red Bull and our campaigns on campuses and in the market, engaging new entry-point consumers.

People Management
- Recruit a vibrant team that aligns with our brand ethos.
- Conduct training sessions and develop resources to ensure the success of Student Marketeer teams.
- Provide constructive coaching to enhance team performance.
- Inspire Student Marketeers to generate innovative ideas that boost trial, support sales, and engage consumers.

Increase Trial and Build Brand Relevance
- Collaborate with your Brand Marketing Manager to devise a localized strategy aimed at increasing product trial and brand relevance.
- Manage local resource distribution (e.g., budgets, product allocation, hours) in line with strategic goals.
- Conduct regular market assessments to identify opportunities and consumer insights.
- Explore new avenues beyond existing initiatives to attract new entry-point consumers.
- Evaluate program objectives and priorities to ensure program success.

Collaboration and Discovery
- Cultivate relationships with internal sales and marketing teams to enhance program effectiveness.
- Support national and regional brand initiatives (e.g., product launches, brand-building events, and sales support).

Qualifications
- Proven project management experience from concept to execution.
- Proficient in presenting and facilitating training sessions and meetings.
- Successful track record in collaborative and creative settings.
- Experience in collegiate marketing and sampling initiatives.
- Valid US Driver's License required.

Additional Information
Our current benefits include:
- Comprehensive Medical, Dental, and Vision Plans
- 401k Match
- Family Leave
- Paid Time Off & Paid Holiday Schedule
- Pet, Legal, and Life Insurance
- Tuition Reimbursement
(Benefits may vary based on employment type and/or work location.)
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.



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