Manager of Marketing Analytics

1 week ago

Fort Lauderdale, Florida, United States Seminole Gaming Full time
Job Description

Overview

About Seminole Gaming

Seminole Gaming is a premier entertainment and hospitality organization, recognized for its exceptional service and commitment to excellence. We are dedicated to providing an unparalleled experience to our guests through innovative offerings and world-class amenities.

Benefits & Perks:

We offer a comprehensive benefits package that includes Medical, Dental, Vision & Life Insurances, 401K, Paid time off, Annual Bonus Opportunities, and much more. Please visit our website to explore our full list of benefits.


Responsibilities

Reporting to the Director of Casino Marketing, this role is pivotal in managing the analysis of guest engagement and marketing initiatives. The position is responsible for ensuring that loyalty programs effectively drive customer behavior and contribute to revenue growth. Additionally, the role involves analyzing guest segment trends and communicating insights to the Marketing leadership team.

Key Responsibilities:

  • Adhere to all Gaming Commission Regulations and internal policies.
  • Establish a robust marketing analysis framework to optimize the overall offer strategy through a systematic test and learn approach.
  • Analyze post-campaign results and propose strategic adjustments to enhance marketing effectiveness, collaborating with marketing leaders to develop impactful campaigns.
  • Conduct independent analyses and prepare Pro Formas and Post Formas.
  • Generate monthly financial and operational reviews, distilling complex data into actionable insights and recommendations.
  • Act as a liaison for marketing teams regarding the analysis of direct marketing initiatives.
  • Provide strategic insights, create and analyze standard reports, and conduct thorough analyses to understand property marketing performance and customer behaviors.
  • Identify testing opportunities in direct marketing and assess the outcomes of these tests.
  • Effectively communicate findings and recommendations to support informed marketing strategies.
  • Maintain and update existing reports regularly.
  • Collaborate with marketing leaders to provide analytical input for decision-making and evaluation of marketing effectiveness.
  • Build relationships to ensure an analytical approach in developing proformas, revenue plans, and marketing calendars.
  • Clearly present findings to key stakeholders, ensuring they are informed of relevant changes.
  • Manage multiple projects and deadlines, proactively seeking opportunities for improvement in analysis.
  • Coordinate with the Promotions Team to provide analytical support for giveaways and tournament scoring.
  • Perform additional duties as assigned.

Qualifications

A Bachelor's degree with a minimum of 4 years of relevant experience is required; an MBA or advanced analytical degree is preferred. Proficiency in analytical tools and software such as MS SQL Server Management Studio, Visual Studio, Tableau, Excel, and PowerPoint is essential, with expert-level skills in Excel and tSQL.

Additional Requirements:

  • Strong analytical and communication skills.
  • Demonstrated quantitative and analytical expertise in roles such as financial analysis, direct marketing, consulting, and statistical analytics.
  • Experience working with large data sets and developing streamlined analysis tools.
  • Detail-oriented with the ability to communicate analyses and recommendations effectively.
  • Ability to maintain professional relationships with vendors, guests, and colleagues.
  • Willingness to work flexible hours, including evenings, weekends, and holidays.

Work Environment:

  • This role requires frequent standing, walking, and the use of hands for various tasks. The employee may need to lift and/or move up to 50 pounds.
  • The work environment is dynamic and fast-paced, often involving interaction with the public.
  • Effective communication in English is necessary for this position.

Closing:

Seminole Gaming prioritizes Native American candidates in all employment practices, providing preference to members of the Seminole Tribe and other federally recognized tribes who meet job qualifications.

Final candidates will undergo a background check to obtain gaming licensure as part of the employment process.

Disclaimer
This job description is intended to provide an accurate reflection of the current role; however, management reserves the right to modify job responsibilities as necessary.

  • Marketing Brand Specialist

    2 weeks ago

    Fort Lauderdale, Florida, United States Paradox Marketing Full time

    Position OverviewWe are seeking a dedicated Marketing Brand Specialist to enhance our promotional marketing efforts at Paradox Marketing. This role is essential in achieving both company and client objectives by supporting the Marketing Manager in crafting innovative campaigns and programs that resonate with consumers and drive client revenue growth.Paradox...

  • Junior Marketing Specialist

    1 week ago

    Fort Lauderdale, Florida, United States Paradox Marketing Full time

    Position OverviewAre you eager to transition from a conventional office environment to a more dynamic and creative role? Paradox Marketing is on the lookout for a resourceful, imaginative, and results-driven individual to become a part of our Marketing and Sales Division. As one of the leading and rapidly expanding agencies in the region, we focus on...

  • Junior Marketing Specialist

    1 week ago

    Fort Lauderdale, Florida, United States Paradox Marketing Full time

    Job OverviewAre you eager to transition from a monotonous work environment to a more dynamic and creative role? Paradox Marketing is on the lookout for a resourceful, imaginative, and results-driven individual to become a part of our Marketing and Sales Division. We pride ourselves on being one of the most rapidly expanding and leading agencies in the...

  • Junior Marketing Specialist

    1 week ago

    Fort Lauderdale, Florida, United States Paradox Marketing Full time

    Job OverviewAre you eager to transition from a mundane office environment to a more dynamic and creative role? Paradox Marketing is in search of a motivated, imaginative, and solution-focused individual to become a part of our Marketing and Sales Division. As one of the fastest-growing and leading agencies in the region, we excel in driving results in...

  • Campaign Analytics Coordinator

    2 weeks ago

    Fort Lauderdale, Florida, United States The Florida Panthers Full time

    Organization Overview:The Florida Panthers are a community-driven organization led by a dedicated management team committed to serving the South Florida area. The team is currently enjoying unprecedented success both on and off the ice, having recently achieved their best season in franchise history. The Panthers are proud to be Stanley Cup Champions and are...

  • Parts Marketing Strategy Manager

    2 weeks ago

    Fort Lauderdale, Florida, United States AutoNation Full time

    Exciting Opportunity for a Parts Marketing Strategy Manager at AutoNationAre you driven by the challenge of enhancing brand visibility and executing effective marketing strategies for a prominent Parts Department? If you possess a robust background in marketing management with an emphasis on campaign planning and implementation, this role may be ideal for...

  • Strategic Business Consultant

    2 weeks ago

    Fort Lauderdale, Florida, United States Paradox Marketing Full time

    Are you ready to make a significant impact in a dynamic organization that prioritizes its stakeholders? Paradox Marketing, a prominent Business Consulting and Management Firm, is on the lookout for a skilled Business Management Consultant to drive profitability and enhance operational effectiveness. We seek enthusiastic leaders who embrace challenges and...

  • CRM Marketing Campaign Manager

    1 week ago

    Fort Lauderdale, Florida, United States Broward College Full time

    Position OverviewThis position is responsible for directing the execution of marketing initiatives for Broward College's Customer Relationship Management (CRM) system utilizing Salesforce Marketing Cloud Account Engagement. The primary goal is to enhance conversion rates from marketing leads to student applicants. Key duties involve developing and sustaining...

  • Marketing Manager for Business Events

    2 weeks ago

    Fort Lauderdale, Florida, United States Informa Connect Full time

    About Informa Connect:Informa Connect is a dynamic organization with a diverse team of over 1,000 dedicated professionals. We specialize in delivering premier live events and exceptional digital content across 30 countries, catering to various sectors including Biotech, Pharma, and pop culture. Our mission is to forge strong connections with businesses,...

  • Market Strategy Analyst

    1 week ago

    Fort Lauderdale, Florida, United States Piusi Full time

    Job OverviewWe are looking for a Market Strategy Analyst who will play a crucial role in enhancing our marketing initiatives. This position involves collecting and interpreting essential market data to pinpoint opportunities for growth and elevate our brand presence.Key Responsibilities:Develop and execute marketing strategies and promotional campaigns to...

  • Digital Marketing Coordinator

    2 days ago

    Fort Lauderdale, Florida, United States Tambourine Full time

    About the RoleWe are seeking a highly motivated and detail-oriented individual to join our team as a Digital Marketing Intern. As a key member of our Global Hotel Brands team, you will have the opportunity to gain hands-on experience in managing accounts and developing digital marketing strategies for the hospitality industry.Key ResponsibilitiesAssist in...

  • Strategic Marketing Professional

    7 days ago

    Fort Lauderdale, Florida, United States Piusi Full time

    Strategic Marketing SpecialistWe are seeking a highly skilled Strategic Marketing Specialist to contribute to the growth and success of Piusi. As a key member of our marketing team, you will be responsible for developing and implementing marketing strategies that drive revenue growth and brand awareness.Key Responsibilities:Develop and implement marketing...

  • Digital Marketing Specialist

    2 days ago

    Fort Lauderdale, Florida, United States ASM Global Full time

    About the RoleASM Global is seeking an experienced Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for implementing and managing all digital screen management, internal & external branded-sponsorship opportunities, analytical and database management, and assist in long and short-term...

  • Marketing Manager

    4 weeks ago

    Fort Lauderdale, Florida, United States Hilton Global Full time

    Conrad Fort Lauderdale Beach is seeking a creative Marketing Manager to join the Sales and Marketing TeamThis luxurious oceanfront retreat offers a world of style, service and connection with globally inspired architecture and design. The hotel has 290 rooms with an expansive pool terrace with private cabanas, a 6 th floor fitness center, a tranquil...

  • Social Media and Influencer Marketing Manager

    2 weeks ago

    Fort Lauderdale, Florida, United States Carnival Corporation Full time

    Job Overview Are you prepared to take on a pivotal role at Carnival Corporation, a leader in the cruise industry? As a Manager of Social Media and Influencer Marketing, you will be instrumental in shaping our online presence and enhancing customer engagement through innovative strategies. In this exciting position, you will develop and execute comprehensive...

  • Community Marketing Strategist

    10 hours ago

    Fort Lauderdale, Florida, United States TaxFam Full time

    Job OverviewWe are seeking a highly skilled Community Marketing Specialist to drive engagement, build brand awareness, and increase loyalty within our community at TaxFam.Key ResponsibilitiesDevelop and Execute Marketing InitiativesDesign and implement community marketing initiatives that foster engagement, enhance brand recognition, and cultivate loyalty...

  • Market Research Analyst

    2 weeks ago

    Fort Lauderdale, Florida, United States Florida East Coast Railway Full time

    Position Overview:The Marketing Analyst plays a crucial role in conducting comprehensive research on transportation and supply chain sectors, focusing on various industries, regions, and clientele. This position is pivotal in formulating and overseeing market-based pricing strategies for intermodal transportation services offered by Florida East Coast...

  • Social Media and Influencer Marketing Manager

    2 weeks ago

    Fort Lauderdale, Florida, United States Carnival Corporation Full time

    Job Overview Are you prepared to take on a pivotal role within Carnival Corporation, a leader in the cruise industry, recognized for delivering exceptional vacation experiences? As a Manager focusing on Social Media and Influencer Marketing, you will be instrumental in shaping and executing innovative social media strategies that align with our overarching...

  • Marketing Strategy Specialist

    2 weeks ago

    Fort Lauderdale, Florida, United States Ascendo Resources Full time

    Salary: $75k - 85k per year + BonusReference:RSAscendo Resources is in search of a Marketing Strategy Specialist who will be instrumental in crafting and implementing robust marketing initiatives that enhance brand visibility, foster client interaction, and stimulate business expansion. This position entails overseeing marketing projects, scrutinizing market...

  • Business Intelligence Marketing Analyst

    1 week ago

    Fort Lauderdale, Florida, United States The Florida Panthers Full time

    Company Overview:The Florida Panthers are a community-driven organization with a management team dedicated to serving the South Florida area. The organization is on an upward trajectory, enjoying success both on and off the ice. Under the leadership of General Manager Bill Zito, the Panthers are coming off a historic season and are proud to be Stanley Cup...