Marketing Manager for Business Events

2 weeks ago

Fort Lauderdale, Florida, United States Informa Connect Full time

About Informa Connect:
Informa Connect is a dynamic organization with a diverse team of over 1,000 dedicated professionals. We specialize in delivering premier live events and exceptional digital content across 30 countries, catering to various sectors including Biotech, Pharma, and pop culture. Our mission is to forge strong connections with businesses, creating engaging on-demand experiences that meet the highest expectations.

Work Environment:
Our culture is fast-paced and focused on freedom, allowing you the autonomy to bring your ideas to fruition and witness the immediate impact of your efforts. At Informa Connect, you will find a supportive community that collaborates to achieve remarkable results and celebrates individual accomplishments. Embrace the opportunity to advance quickly and effectively.

Role Overview:
Position: Marketing Manager, B2B Events
This role presents an exciting opportunity for a motivated marketer to join our expanding U.S. Medical Aesthetics division, which includes content-driven events, a magazine, and an online education platform. Reporting directly to the Marketing Director, you will play a crucial role in shaping marketing strategies and executing initiatives to support our portfolio of tradeshows, conferences, societies, and media, while achieving attendance, sales, and revenue targets.

Key Responsibilities:
- Collaborate with the Senior Marketing Manager to devise strategies for promoting brands and their respective content across social media, digital, and print channels to reach potential attendees, subscribers, members, exhibitors, sponsors, and advertisers.
- Develop and oversee comprehensive marketing strategies for brands and events, encompassing planning, pre-event, during-event, and post-event marketing initiatives.
- Create engaging content for marketing materials, including website content, emails, and social media posts, ensuring alignment with each brand's unique value propositions and USPs.
- Partner with creative and digital teams to analyze communication effectiveness and make necessary adjustments.
- Ensure all marketing materials adhere to brand guidelines and expectations.
- Lead the social media strategy development and execution to enhance brand visibility, engagement, and attendee conversion.
- Work with the Content Team to create content marketing calendars that align with exhibitor and attendee campaigns.
- Integrate social media as a revenue-generating channel within the overall marketing strategy.
- Develop high-traffic content suitable for multichannel distribution, including videos, articles, blogs, and reports.
- Engage with target audiences to refine messaging and outreach strategies.
- Coordinate influencer outreach and create impactful campaigns, along with post-event evaluations.
- Collaborate with the marketing team to enhance user experience prior to events.
- Work with cross-functional teams to design on-site features and programs that ensure exceptional customer satisfaction and retention.
- Monitor marketing expenditures and provide monthly reports on metrics and campaign performance against KPIs.

Qualifications:
Essential:
- 4-5+ years of proven experience in B2B event marketing, including email marketing, website management, and social media.
- Strong writing skills with the ability to craft compelling messaging for diverse audiences, along with proofreading and editing capabilities.
- Excellent communication skills and a strong team player mentality.
- Basic knowledge of HTML and experience with marketing automation tools.
- Creative mindset with the ability to generate innovative ideas and deliver engaging content.
- Strong analytical skills to assess data and adjust strategies for greater impact.
- Willingness to travel up to 20-25% of the time.

Preferred:
- Familiarity with the medical aesthetics industry.
- Experience with Adobe Suite products.
- Degree in Marketing, Communications, or Writing.

Benefits:
At Informa, we strive to create a rewarding and enjoyable work environment. Our benefits include:
- Flexible working arrangements and a supportive community.
- Opportunities for career development through training and mentoring.
- Generous paid time off and holidays.
- Competitive benefits package, including health, vision, and dental insurance.
- Strong support for employee wellbeing.

We value energy and ambition and seek individuals who are eager to contribute and make a difference. If you possess most of the skills and experience outlined, we encourage you to consider joining our team.

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