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Digital Marketing Specialist
2 months ago
ASM Global is seeking an experienced Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for implementing and managing all digital screen management, internal & external branded-sponsorship opportunities, analytical and database management, and assist in long and short-term marketing programs.
Key Responsibilities- Establish omni-channel marketing best practices and procedures for digital signage programming for internal and external branded sponsorship opportunities.
- Responsible for programming digital signage software and developing venue sponsorship programs.
- Lead brainstorming, planning, and implementation of marketing plans to drive business growth and expansion.
- Assist in creating and maintaining subscriber databases and analyzing data from online marketing platforms.
- Manage, track, and report on programmatic digital campaigns and evaluate new technology and product ideas.
- Contribute to new service offerings and identify areas for innovation.
- Build and maximize relationships with local businesses and media partners to maximize resources and outreach efforts.
- Work closely with Event Services in the planning and execution of events and event sponsorships.
- Manage development, production, and distribution of promotional and collateral materials to support sales and marketing programs.
- A minimum education level of BA/BS Degree in Marketing, Communications, Advertising, Business, Travel & Hospitality, or relevant field.
- Previous experience (4+ years) within Digital Marketing and/or Travel & Hospitality preferred.
- Email database management experience using Mail Chimp, HubSpot or similar platform.
- Understanding of Google Analytics and familiarity with graphic design and/or video programs.
- Strong time management skills with the ability to prioritize and meet tight deadlines.
- Excellent customer service and public relations skills.
- Excellent interpersonal and communications skills, oral and written.
- Creative and pro-active problem solver.
- Extremely well-organized with the ability to multi-task effectively.
ASM Global is the world's leading venue management company and producer of live event experiences. We operate and invest in the world's most important stadiums, convention centers, and theaters, requiring unmatched dedication and expertise. Our focus is on enhancing the experience of our internal Team Members and creating amazing live experiences for our guests.
