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Campaign Analytics Coordinator

2 months ago

Fort Lauderdale, Florida, United States The Florida Panthers Full time

Organization Overview:
The Florida Panthers are a community-driven organization led by a dedicated management team committed to serving the South Florida area. The team is currently enjoying unprecedented success both on and off the ice, having recently achieved their best season in franchise history. The Panthers are proud to be Stanley Cup Champions and are experiencing significant growth across all business metrics, with revenue reaching record levels. The organization is also expanding its footprint beyond the Amerant Bank Arena through the renovation of the FTL War Memorial in downtown Fort Lauderdale, which will feature state-of-the-art facilities for both ice sports and live entertainment.

Position Title: Marketing Analyst
Department: Panthers Insights (Business Intelligence)
Reports To: Director, Business Intelligence
Employment Type: Full-time
Location: Amerant Bank Arena

Role Summary:
We are seeking a talented Marketing Analyst with expertise in SQL, Salesforce Marketing Cloud, and Tableau to join our Business Intelligence team. The successful candidate will be instrumental in developing campaign automations, enhancing fan experiences, and visualizing marketing data to generate actionable insights.

Key Responsibilities:

  • Design and implement automated marketing campaigns utilizing Salesforce Marketing Cloud to effectively engage and nurture leads throughout their customer journey.
  • Work collaboratively with cross-functional teams to gather business requirements and translate them into impactful marketing automation strategies.
  • Create and execute data-driven segmentation strategies to tailor marketing communications and enhance campaign effectiveness.
  • Utilize SQL to extract customer data from our internal data warehouse, enabling the creation of highly targeted email lists based on specific criteria set by decision-makers.
  • Evaluate campaign performance metrics, including open rates, click-through rates, and conversion rates, to optimize campaign performance and return on investment.
  • Develop interactive dashboards and reports using Tableau to visualize marketing analytics and monitor key performance indicators (KPIs).
  • Conduct A/B testing and other experiments to continuously enhance campaign performance and customer engagement.
  • Stay informed on industry trends and best practices in marketing automation, CRM systems, and data analytics to identify opportunities for innovation and improvement.
  • Provide insights and recommendations to stakeholders based on data analysis to support strategic decision-making.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, Statistics, Computer Science, or a related field.
  • Minimum of 1 year of experience in marketing analytics, campaign automation, or a related role.
  • Proficient in SQL for querying complex historical data sets and performing data manipulation.
  • Experience with Salesforce Marketing Cloud or similar marketing automation platforms.
  • Strong analytical skills with the ability to interpret complex data sets and derive actionable insights.
  • Proficiency in data visualization tools such as Tableau or Power BI.
  • Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.
Work Environment:
This is a salaried position requiring flexibility in hours, including nights, weekends, and holidays as necessary. At the Florida Panthers, we are committed to fostering a diverse and inclusive workplace where every employee feels valued and respected for their unique contributions. We believe that diversity, equity, and inclusion (DE&I) are integral to our culture and success. We welcome all qualified applicants to join our team.