Marketing Strategy Specialist

2 weeks ago


Fort Lauderdale, Florida, United States Ascendo Resources Full time

Salary:
$75k - 85k per year + Bonus

Reference:

RS


Ascendo Resources is in search of a Marketing Strategy Specialist who will be instrumental in crafting and implementing robust marketing initiatives that enhance brand visibility, foster client interaction, and stimulate business expansion.

This position entails overseeing marketing projects, scrutinizing market dynamics, and working in tandem with diverse teams to elevate our financial service offerings.

The successful candidate will have a solid foundation in marketing within the financial services domain and exhibit a track record of developing effective marketing campaigns.


Key Responsibilities:
Design, execute, and manage integrated marketing campaigns to showcase financial products and services.
Generate engaging content for digital, print, and social media channels that resonates with the firm's branding and messaging.
Conduct market analysis to uncover trends, client preferences, and competitive insights.
Evaluate campaign performance metrics and deliver insights to refine future marketing strategies.
Formulate tactics to boost client engagement and retention through targeted marketing efforts.
Collaborate with the client services division to grasp client requirements and customize marketing strategies accordingly.
Oversee marketing initiatives from conception to completion, ensuring timely execution and budget compliance.
Uphold and enhance the firm's brand reputation through consistent messaging and high-caliber marketing materials.
Ensure all marketing endeavors adhere to industry regulations and corporate policies.
Monitor and assess the effectiveness of marketing campaigns and initiatives.
Leverage data-driven insights to provide informed recommendations for enhancements.

Qualifications:
Bachelor's degree in Marketing, Business, Finance, or a related discipline. A Master's degree or relevant certifications (e.g., CFA, CFP) are advantageous.
3+ years of experience in marketing, particularly within the financial services sector.
Demonstrated proficiency in digital marketing, encompassing SEO, PPC, email marketing, and social media.
Strong analytical capabilities with experience in market research and performance evaluation.
Exceptional written and verbal communication skills, with the ability to craft compelling marketing content.
Familiarity with marketing software and tools (e.g., CRM systems, analytics platforms).
Robust organizational and project management skills.

Ascendo is a certified minority-owned staffing firm, and we embrace and celebrate diversity.


Ascendo is an Equal Opportunity Employer and does not discriminate based on race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, parental status, military service, or any other characteristic protected by federal, state, or local law.



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