Market Strategy Analyst
1 week ago
We are looking for a Market Strategy Analyst who will play a crucial role in enhancing our marketing initiatives. This position involves collecting and interpreting essential market data to pinpoint opportunities for growth and elevate our brand presence.
Key Responsibilities:
- Develop and execute marketing strategies and promotional campaigns to effectively position our products in the market.
- Conduct comprehensive market analysis to identify potential product innovations, customer preferences, competitive landscape, and demographic insights.
- Oversee SEO strategies, manage marketing databases, and execute email, social media, and display advertising initiatives.
- Evaluate financial performance by comparing actual results against planned budgets and forecasts.
- Analyze market dynamics, including strengths, weaknesses, opportunities, and threats.
- Design and implement creative marketing initiatives that resonate with target audiences.
- Gather and present analytical data to support various departments.
- Collaborate with creative teams to generate branding concepts, design graphics, and create promotional materials.
- Assess the effectiveness of digital marketing efforts by analyzing key performance indicators.
- Identify relevant industry trade shows for participation and assist in coordination efforts.
Required Qualifications:
- Experience in market analysis, digital marketing, or related fields.
- Proficient in both quantitative and qualitative research methodologies.
- Exceptional analytical and critical thinking abilities.
- Strong communication and presentation skills.
- Familiarity with web and marketing analytics tools.
- Ability to collaborate effectively within teams.
- Basic graphic design skills are advantageous.
About Piusi
Piusi stands as the global leader in the design and manufacturing of fuel transfer, metering, and monitoring solutions. With a rich history spanning 70 years, Piusi combines ambitious sales objectives with a commitment to innovation, offering a unique working environment that balances the autonomy of its American branch with the global reach of its operations.
Our products are recognized worldwide for their quality and user-friendliness, providing comprehensive solutions for the transfer, refilling, and management of fuels, Diesel Exhaust Fluid (DEF), oil, water, and grease. They serve a variety of applications, including fuel monitoring and transfer for trucking companies, agricultural vehicle refueling, and heavy-duty vehicle fueling in construction and mining sectors.
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