Digital Marketing Director

3 days ago


Ridgefield, Connecticut, United States BMW of Ridgefield Full time
Job Title: Digital Marketing Manager

We are seeking a highly motivated and experienced Digital Marketing Manager to join our team at BMW of Ridgefield. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive digital marketing strategy to drive sales and customer engagement.

Key Responsibilities:
  • Develop and implement a digital marketing strategy to increase website traffic, social media engagement, and lead generation.
  • Manage and maintain our dealership's website, including daily updates and monthly specials.
  • Responsible for all dealership communications in digital, print media, and other media as needed.
  • Develop data-driven, targeted emails, newsletters, and other communications to sell vehicles and increase service and parts business.
  • Enhance the digital retailing process in the evolving automotive industry.
  • Oversee the inventory presentation online, including pictures, descriptions, and options with a focus on pre-owned vehicles.
  • Maintain review sites such as Google, Facebook, and Yelp, including responding to reviews and handling issues as they occur.
  • Manage all marketing-related vendors, evaluate alternatives, and identify and test new technologies.
  • Determine effective use and spend for SEO and SEM.
  • Oversee the appearance of the dealership on the lot, in the showroom, and all other areas of the dealership to ensure an outstanding customer experience.
  • Maintain high levels of product knowledge as BMW continues to change its product lineup.
  • Work with department managers to develop new marketing strategies, ideas, and campaigns.
  • Report on the success of campaigns for department managers weekly, monthly, and annually to improve strategies.
  • ROI reporting analysis for website and lead sources.
  • Create marketing materials for online, print, and other media, including direction and editing of videos for Service, BMW owners, and to present inventory/specials.
  • Organize in-house and external events such as Sales Events and Community Activities.
  • Understand corporate and co-op requirements and work to maximize benefits.
  • Create and manage the marketing budget for the dealership.
  • Guide team members in the Marketing Department and oversee productivity, training, and development.
Requirements:
  • Bachelor's degree, Master's degree a major plus.
  • Minimum of 3 years marketing/communications experience.
  • Ability to work independently and supervise effectively.
  • Experience with the automotive industry a major plus.
  • Work ethic focused on attention to detail.
  • Professional dress code.
  • Able to work in a high-activity, multitasking, time-sensitive environment.
  • Experience working with Marketing agencies a major plus.
  • Hands-on experience with:
    • Microsoft Office Suite.
    • Wordpress CMS.
    • Adobe Creative Cloud, especially Photoshop & Premiere Pro.
    • Google Analytics & AdWords.
    • CRM and database systems.
    • Hootsuite.


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