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Head of Marketing H/F

2 months ago

Ridgefield Park NJ, United States TEKsystems Careers Full time

Shopper Marketing Manager HE - Integrated Marketing
Ridgefield Park NJ USA-M-Thurs in office-
Knowledge /experience in shopper/retail marketing Digital creative/advertising cross-functional collaboration
Deeply understand the digital and in-store retail shopper experience journey consumer pain points and industry best practices.
• Have previous direct work experience with National Retails such as Walmart Best Buy Costco Amazon etc.
• The main function of a marketing manager is to lead the research market conditions in local regional or national areas to determine potential sales of a product or service. A typical marketing manager is responsible for gathering information on competitors and methods of marketing and distribution.
Advise business and other groups on local national and international factors affecting the buying and selling of products and services.
Confer with legal staff to resolve problems such as copyright infringement and royalty sharing with outside producers and distributors.
Direct the hiring training and performance evaluations of marketing and sales staff and oversee their daily activities.
Evaluate the financial aspects of product development such as budgets expenditures research and development appropriations and return-on-investment and profit-loss projections.
Formulate direct and coordinate marketing activities and policies to promote products and services working with advertising and promotion managers.
Identify develop and evaluate marketing strategy based on knowledge of establishment objectives market characteristics and cost and markup factors.
Negotiate contracts with vendors and distributors to manage product distribution establishing distribution networks and developing distribution strategies.
Use sales forecasting and strategic planning to ensure the sale and profitability of products lines or services analyzing business developments and monitoring market trends.
Strong mentoring skills necessary to provide support and constructive performance feedback.
Expert ability to develop marketing and pricing strategy.
Bachelor's degree in marketing or equivalent training required.
7 years of experience in marketing 5 years in digital marketing advertising or related field. Retail marketing experience required.
• Superior project management skills including the ability to prepare written plans and schedules identify objectives coordinate and direct project teams and manage budgets.
• Must be able to articulate clearly and effectively over the phone and through email.
• Excellent PowerPoint and Excel skills are critical in this role.
• Serve as the primary point of contact for assigned Retail accounts supporting marketing and campaign execution efforts content messaging ad campaigns creative approvals and others
• Drive Samsung co-marketing strategies campaigns and promotions with assigned Retailers through the account team marketing leads to ensure cross-channel consistency for shoppers throughout the year
• Lead regular customer-strategic planning and marketing calendar cadence with account teams
• Manage content launch processes and optimizations across Retail including all Retail marketing in-store experiences and websites
• Brief internal stakeholders and agency partners on projects that support Shopper Marketing efforts
• Report on project statuses deliverables timelines KPIs and results to key stakeholders.
• Manage product experience lifecycle on retailer websites including toolkit and assets updates above-the-fold content and A / below-the-fold content launches
• Drive digital transformation and Omni Channel initiatives and executions to optimize the retailers online/ offline shopping experience
• Audit Retail account product display pages and provide opportunity assessments that outline strategies to enhance content
• Manage content DAM uploads metadata development and folder structures for the marketing asset portal
• Work cross-functionally to oversee the timely planning and execution of marketing campaigns and programs
• Work on multiple simultaneous marketing programs that require high-speed tactical execution
• Manage day-to-day relationships with internal teams and agency partners to deliver compelling and effective marketing on/off-line content.
marketing management
Entry Level
We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.