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Marketing Strategist

2 months ago

Auburn Hills, Michigan, United States Continental Full time

Job Summary

We are seeking a highly skilled Marketing Strategist to join our team at Continental. As a key member of our marketing department, you will be responsible for developing and implementing a comprehensive marketing strategy that drives business growth and brand awareness.

Key Responsibilities

  • Develop and execute marketing campaigns across multiple channels, including digital, social media, and traditional media.
  • Conduct market research and analysis to identify trends and opportunities for growth.
  • Collaborate with cross-functional teams to ensure alignment and effective execution of marketing initiatives.
  • Manage and optimize marketing budgets to achieve maximum ROI.
  • Develop and maintain relationships with key stakeholders, including customers, partners, and vendors.
  • Stay up-to-date with industry trends and best practices in marketing and communications.

Requirements

  • Bachelor's degree in Marketing, Business Administration, or related field.
  • Minimum 3 years of experience in marketing, preferably in a B2B or B2C environment.
  • Proven track record of developing and executing successful marketing campaigns.
  • Strong analytical and problem-solving skills, with ability to think strategically.
  • Excellent communication and project management skills.
  • Ability to work in a fast-paced environment and prioritize multiple tasks and deadlines.

Preferred Qualifications

  • Experience with marketing automation tools and software.
  • Knowledge of SEO and SEM principles.
  • Experience with social media marketing and management.
  • Ability to travel up to 25% of the time.

What We Offer

  • A competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • A dynamic and collaborative work environment.
  • The chance to work with a leading global company in the automotive industry.