Social Media Marketing Manager

2 weeks ago

Universal City, California, United States NBC Universal Media, LLC Full time
Company Overview

NBCUniversal is a premier content creator, delivering exceptional experiences through our diverse portfolio in film, television, and streaming. We operate renowned entertainment and news brands such as NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, and more, alongside our premium streaming service, Peacock. Our commitment to producing high-quality entertainment is matched by our dedication to fostering an inclusive culture that reflects the diverse communities we serve.

Position Summary

The social marketing division for USA Network, SYFY, and Oxygen True Crime is in search of a dynamic Manager with proven expertise in social media marketing. The ideal candidate should possess a deep passion for and understanding of various television genres, including reality shows, true crime documentaries, and scripted series.

This role requires a candidate who embodies a social-first mindset, approaching marketing challenges with innovative thinking, driving growth on owned platforms, and creating compelling content. The Manager will spearhead social strategies for brand campaigns, oversee content calendars, analyze performance metrics, and maintain strong communication with internal teams and external partners to ensure successful execution across major social platforms.

Key Responsibilities:

- Collaborate with the Director of Social Marketing to design and implement social strategies that align with show objectives and key performance indicators on platforms such as Instagram, Threads, TikTok, Facebook, and X.
- Develop initiatives aimed at increasing audience engagement, reach, and earned media through social conversations, fan interactions, and strategic partnerships.
- Regularly assess and compile performance data to refine content strategies and uphold brand integrity.
- Work closely with team members to manage social media accounts, ensuring alignment with established goals and brand health.
- Cultivate and sustain effective relationships with internal departments, including Creative, Media, Brand, and Communications, as well as external partners to execute social strategies and paid media initiatives.
- Generate creative ideas and provide constructive feedback on social deliverables that support marketing campaigns across USA, SYFY, and Oxygen True Crime.
- Oversee daily social media coverage for brands and shows throughout various promotional phases.
- Assist in establishing authentic social voices for each network and its respective titles.
- Collaborate with talent and their representatives to facilitate social activations.
- Manage the responsibilities and professional growth of a direct report.
- Potentially extend social marketing support to other NBCU brands.

Qualifications:
- Minimum of 4 years in social media marketing.
- Strong familiarity with the social media landscape, including emerging tools and trends.
- Proficient in social media content creation and up-to-date with industry trends.
- Experience with analytics and reporting tools such as Dash Hudson, Sprout Social, and Talkwalker.
- Knowledge of design software like Photoshop and video editing tools.
- Experience capturing social content during production and marketing events.
- Supervisory experience with direct reports.
- Willingness to work flexible hours, including evenings and weekends.
- Must be located within a commutable distance to NBCU offices.

Desired Attributes:
- Passionate about social media, technology, and the entertainment industry.
- Detail-oriented self-starter with strong communication skills.
- Capable of effectively conveying strategies and concepts to senior team members.
- Excellent organizational and multitasking abilities.
- Ability to thrive in a fast-paced environment while managing multiple projects.

Additional Information:

This position is designated as hybrid, requiring in-office contributions at least three days a week. Eligible for company-sponsored benefits, including medical, dental, and vision insurance, 401(k), paid leave, and tuition reimbursement.

Salary Range: $80,000 - $100,000 (bonus eligible)

NBCUniversal is committed to equal employment opportunities for all applicants and employees.

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