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Media Strategy Manager, Prime Video
2 months ago
About Prime Video
Prime Video (PV) connects exceptional creators with enthusiastic audiences, establishing a unique entertainment brand.
Our Offerings
We serve as a comprehensive platform for critically-acclaimed original content, featuring popular series like The Boys and The Marvelous Mrs. Maisel, alongside blockbuster films such as Air and Road House. Subscribers can engage deeply with their favorite content through various experiences, including reading related books, listening to soundtracks, and enjoying live sports.
Role Overview
We are looking for a Media Manager to spearhead the integrated media strategy, planning, and execution for Prime Video. Your primary responsibility will be to create and implement innovative media campaigns for Amazon Original Series and Movies, utilizing a diverse array of channels such as television, digital platforms, social media, and out-of-home advertising.
Key Responsibilities
As a Media Manager, you will:
- Serve as a strategic liaison between creative marketing teams and media agencies to craft effective, audience-driven media strategies.
- Analyze audience data to identify opportunities and prioritize media initiatives, ensuring alignment with internal stakeholders.
- Establish media objectives and KPIs, developing strategies to achieve and assess them while adapting to changing circumstances.
- Create compelling storytelling materials that articulate audience-focused media strategies and confidently present recommendations to senior leadership.
- Design test-and-learn scenarios to foster continuous innovation and enhance media performance.
- Oversee budgets and timelines for media initiatives, ensuring efficient resource allocation.
- Prepare forecasts and performance reports to monitor key media metrics and campaign effectiveness.
- Conduct pre-launch and post-buy audits to optimize media plans for integrity and efficiency.
- Engage directly with networks and partners to develop new advertising opportunities and secure premium media placements.
- Identify and evaluate strategic media opportunities, serving as a thought leader in innovative customer engagement methods.
Qualifications
Basic qualifications include:
- A minimum of 4 years of professional marketing experience.
- Proven track record in managing multiple marketing campaigns simultaneously.
- Experience in leveraging data and metrics for performance improvement.
- Experience collaborating within cross-functional marketing and creative teams.
Preferred Qualifications
Preferred qualifications include:
- 6+ years of professional marketing experience.
Diversity and Inclusion
Amazon is dedicated to fostering a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or any other legally protected status.
Compensation
The base pay for this position varies based on geographic market, ranging from $70,900 to $151,700 annually. Pay is influenced by factors such as market location and job-related knowledge, skills, and experience. Amazon offers a comprehensive compensation package that may include equity, sign-on bonuses, and a full range of benefits.
Application Process
This position will remain open until filled. Interested candidates should apply through our career site.
