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Retail Marketing Coordinator

2 months ago

Universal City, California, United States NBCUniversal Full time

Position Overview:

The Retail Marketing Coordinator plays a crucial role in the strategizing, implementation, and enhancement of our comprehensive retail marketing initiatives. This position is essential for ensuring the effective synchronization of marketing projects and campaigns designed to promote franchise products, generate excitement, attract customers, boost sales, and improve consumer interaction.

This role engages with retail partners across various sectors, including Mass Retail (Target), Department Stores, Gaming/Electronics, and our Emerging Channels (Specialty, Off Price, Value, Grocery/Drug, Club, Home Improvement, Craft, Books).

Compensation and Benefits:
This position qualifies for company-sponsored benefits, which encompass medical, dental, and vision insurance, a 401(k) plan, paid time off, tuition reimbursement, and a range of additional discounts and perks. For further details on the benefits provided by NBCUniversal, please refer to the Benefits section on the Careers website.

Salary Range: $45,760 - $58,240

Key Responsibilities:

  • Support Functions:
    • Assist the Director of Omnichannel Retail Marketing and the Associate Manager of Growth Channel Retail Marketing in coordinating various projects, including omnichannel marketing campaigns (digital, social media, in-store promotions, content creation, influencer partnerships, events, retail media, e-commerce, etc.), executive retail meetings, presentation materials, campaign summaries, and public relations support.
  • Campaign Development Coordination:
    • Engage in brainstorming sessions.
    • Monitor and share marketing trends related to toys, fashion, home goods, beauty products, consumables, and more, particularly in the social media and influencer domains.
    • Collaborate with cross-functional teams, including Franchise, Category, and Business Development.
    • Collect essential product information from relevant teams for marketing purposes.
    • Assist in creating marketing briefs for agencies and creators using Excel and Keynote.
    • Help design Keynote presentations for campaign overviews, utilizing basic design skills.
    • Facilitate the setup of marketing vendors within NBCU systems.
    • Manage the routing of contracts for review and approval.
    • Organize meetings with marketing agencies.
  • Campaign Execution Coordination:
    • Distribute creative assets for marketing use to external partners through digital asset management tools.
    • Review retail marketing submissions in Media Box and direct projects to the appropriate teams for evaluation.
    • Provide feedback on Media Box marketing submissions in collaboration with Franchise.
    • Gather input from the Manager and relevant internal teams on creative agency outputs and relay this information to the appropriate contacts.
    • Coordinate campaign logistics using project management tools and timelines to ensure teams remain informed, on schedule, and accountable for timely launches.
    • Track campaign performance data across various channels and partners, including YouTube, Instagram, TikTok, and Influencers.
    • Assist in the creation of Keynote presentations and/or Excel documents for campaign recaps, which include campaign visuals, links, tracked data, etc., collaborating with the Manager on analysis.
    • Support logistics for marketing events.
    • Generate purchase orders.
    • Process invoices.
  • Team Coordination:
    • Update team trackers with guidance from the Manager and relevant teams, including marketing calendars, budget tracking, and product lists for marketing.
  • Executive Meeting Preparation:
    • Compile slides from cross-functional teams into a master document/presentation and circulate to relevant teams.
  • Market Analysis:
    • Conduct ongoing analysis of market trends (both internal and external) that influence marketing strategies.
  • Professional Development:
    • Enhance job knowledge by participating in educational opportunities and reviewing industry publications.

Qualifications:

  • Understanding of marketing principles and best practices.
  • Familiarity with retail environments and franchise products.
  • Excellent written and verbal communication skills.
  • Proficiency in Microsoft Office Suite and Keynote.
  • Ability to work independently as well as collaboratively within a team.
  • Strong organizational and time-management capabilities.
  • Creative problem-solving skills.
  • Well-versed in social media platforms and digital marketing strategies.

Eligibility Requirements:

  • Bachelor's degree in marketing, media, advertising, or a related field.
  • 1-2 years of experience in marketing or a comparable role.
  • Hybrid work environment.
  • May require occasional travel, evening, and weekend work to support marketing events and initiatives.

Additional Characteristics:

  • Creative thinker
  • Collaborative team player
  • Proactive and resourceful
  • Personable and engaging
  • Attuned to current trends
  • Committed to continuous learning

Equal Employment Opportunity:
NBCUniversal is committed to providing equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

NBCUniversal will consider for employment qualified applicants with criminal histories or arrest or conviction records, in a manner consistent with relevant legal requirements.