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Retail Marketing Coordinator

2 months ago

Universal City, California, United States NBCUniversal Full time

Company Overview:

NBCUniversal is a prominent player in the entertainment industry, creating exceptional content that spans film, television, and streaming platforms. We operate renowned brands such as NBC, CNBC, and Peacock, and manage world-class theme parks and consumer experiences. As a subsidiary of Comcast Corporation, we are dedicated to fostering a diverse and inclusive workplace.

Position Summary:

The Retail Marketing Coordinator will play a crucial role in the planning, execution, and enhancement of our comprehensive retail marketing strategies. This position is essential for ensuring effective coordination of marketing initiatives aimed at promoting franchise products, generating excitement, driving consumer traffic, boosting sales, and improving customer engagement.

Key Responsibilities:

  • Assist the Director of Omnichannel Retail Marketing and the Associate Manager of Growth Channel Retail Marketing in coordinating various marketing initiatives, including digital campaigns, social media, in-store promotions, and events.
  • Participate in brainstorming sessions to develop innovative marketing strategies.
  • Monitor and share insights on market trends related to toys, fashion, home goods, and more, particularly in the social media and influencer domains.
  • Collaborate with cross-functional teams to gather essential product information for marketing purposes.
  • Support the creation of marketing briefs and presentations using Excel and Keynote.
  • Manage the distribution of creative assets to external partners and ensure timely project reviews.
  • Track campaign performance across various platforms, including YouTube and Instagram, and assist in the analysis of results.
  • Coordinate logistics for marketing events and manage vendor relationships.

Qualifications:

  • Bachelor's degree in marketing, media, advertising, or a related field.
  • 1-2 years of experience in marketing or a similar role.
  • Strong understanding of marketing principles and best practices.
  • Excellent communication skills, both written and verbal.
  • Proficiency in Microsoft Office Suite and Keynote.
  • Ability to work independently and collaboratively within a team.
  • Strong organizational and time-management skills.
  • Familiarity with social media platforms and digital marketing strategies.

Work Environment:

This position is designated as hybrid, requiring in-office attendance a minimum of three days per week. Occasional travel and flexible hours may be necessary to support marketing activities.

Diversity and Inclusion:

NBCUniversal is committed to creating a diverse and inclusive workplace. We welcome applicants from all backgrounds and are dedicated to providing equal employment opportunities.