Social Media Strategist

2 weeks ago


Arizona City, Arizona, United States Charter One Full time

Company Overview: Charter One collaborates with educational institutions nationwide to deliver comprehensive management services. Our expertise spans charter school operations, academics, finance, human resources, information technology, marketing, and more. We manage daily operations, allowing client school boards to concentrate on governance and policy to ensure the school's vision and mission are effectively realized.

Position Summary: Charter One is in search of a skilled Digital Engagement Specialist to enhance our expanding marketing team. A minimum of five years of experience in social media is preferred. This full-time role will involve crafting social media content and strategies, managing community interactions, and overseeing social media accounts across various platforms.

Key Responsibilities:

  • Develop and implement engaging social media content strategies for both internal and external audiences across multiple digital platforms, including Facebook, Instagram, LinkedIn, and others.
  • Work collaboratively with the marketing team to plan and execute campaigns and strategies.
  • Monitor public perception and media representation of Charter One, its clients, and employees, supporting positive brand and reputation management efforts.
  • Lead copywriting and editing initiatives for social media content.
  • Collaborate with leadership on both paid and organic social media initiatives.
  • Assist in planning and executing marketing and public relations events for Charter One and its clients.
  • Create, edit, publish, and share daily content (original text, images, video, or HTML) that fosters meaningful connections and encourages community engagement.
  • Optimize and manage company and school pages on each platform to enhance the visibility of social content.
  • Demonstrate experience with social networking and knowledge of social analytics tools.
  • Possess adequate knowledge of web design, development, and SEO principles.
  • Understand online marketing and have a foundational grasp of major marketing channels.
  • Support various projects assigned by leadership while working independently in a detail-oriented, fast-paced, and innovative environment.

Required Skills and Abilities:

  • Exceptional organizational and multitasking capabilities.
  • Ability to gather and interpret feedback, execute on vision, and collaborate closely with marketing team members.
  • Capability to thrive in a fast-paced environment while managing competing priorities.
  • Proactive problem solver with a positive attitude.
  • Ability to work autonomously.
  • Collaborative team player and self-starter.
  • Proficiency in Microsoft Office and Google Workspace.
  • Proven experience in social media marketing or as a digital media manager is essential.
  • Experience in creating and managing paid advertisements on social media platforms.
  • Familiarity with social networking and analytics tools.
  • Proficiency with social media management software.
  • Other duties as assigned.

Preferred Skills and Abilities:

  • Experience with email marketing tools.
  • Familiarity with project management software.
  • Experience in project and client management.
  • Prior experience in an advertising agency is advantageous.
  • Skills in photo and video editing are a plus.
  • Basic knowledge of design tools is beneficial.

Education and Experience:

  • A bachelor's degree in marketing, public relations, communications, or a related field is preferred.
  • At least five years of experience in social media management is preferred.

Charter One offers a competitive salary determined by education and experience, along with health benefits, paid time off, and 401k investment options, including employer contributions.



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