Social Media Strategist

4 weeks ago


Jersey City, United States Angela Scribe Full time
Job DescriptionJob Description

Position: Social Media Strategist
Location: Jersey City, NJ
Department: Marketing
Reports To: Marketing Manager / Director of Social Media
Job Type: Full-Time

Overview:

We are seeking a creative and strategic Social Media Strategist to join our team. The ideal candidate will be responsible for developing, implementing, and managing our social media strategy to enhance brand awareness, drive engagement, and generate leads. This role requires a deep understanding of social media platforms, trends, and best practices, as well as a passion for staying ahead of the curve in digital marketing.

Key Responsibilities:
  • Strategy Development: Create and execute a comprehensive social media strategy that aligns with business goals and marketing objectives.
  • Campaign Management: Plan, launch, and manage social media campaigns, including paid advertising, influencer partnerships, and organic content initiatives.
  • Community Engagement: Monitor and engage with the online community, responding to comments, messages, and mentions in a timely and brand-appropriate manner.
  • Trend Monitoring: Stay up-to-date with the latest social media trends, tools, and best practices. Experiment with new platforms and features to ensure the brand remains innovative.
  • Collaboration: Work closely with cross-functional teams, including content creators, designers, and other marketing professionals, to ensure cohesive brand messaging.
  • Brand Advocacy: Foster relationships with key influencers and brand advocates to amplify the brand's reach and credibility.
Qualifications:
  • In-depth knowledge of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.)
  • Strong understanding of social media KPIs and analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite)
  • Excellent written and verbal communication skills
  • Creative thinking with the ability to craft compelling content
  • Proficiency in social media advertising, including audience targeting and budget management
  • Strong organizational skills with the ability to manage multiple projects simultaneously


Job Posted by ApplicantPro


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