Social Marketing Strategist

4 weeks ago

Culver City, United States Apple Full time

Social Marketing Strategist - Apple Music Apple’s Services - App Store, Apple Music, Apple Books, Apple Podcasts, and many more - are the most exciting and dynamic in the world Our teams work together to craft products and experiences that impact people’s lives in ways they could not have imagined. Finding new ways to connect with our customers is always top of mind. The Services Social Marketing team is seeking a social media strategist to bring to life the organic social marketing strategy and program for Apple Music. The Social Marketing Strategist - Music will cover owned and operated channels and will collaborate with artist and partner channels. The ideal candidate is passionate about music and culture, has experience managing cross-functional projects and initiatives, and knows how to optimally leverage social to tell impactful stories and cultivate an engaged audience. Description Develop social-first concepts, campaigns, and programs that feed into Apple Music’s owned social channels as well as artist and partner channels. Lead social briefings for campaigns, formats, and initiatives. Work with multiple cross-functional teams on planning and executing integrated campaigns and projects on social. Evangelize social best practices to cross-functional teams and stakeholders, internally and externally. Demonstrate thought leadership and perspective around best-in-class social trends, ideas, and strategy for key marketing moments such as New Releases, Super Bowl Half Time Show, evergreen Apple Music Radio efforts, and more. Hands-on support for programming and publishing, as needed, across owned social channels. On-call nights and weekends as needed. Manage agency relationships. Minimum Qualifications 5+ years experience in digital/social marketing in the music space. 3+ years managing agencies and vendors. Experience working directly with creators, artists, and other external partners to collaborate on social marketing efforts. Ability to understand and use data to inform strategic decisions, including audience insights, platform trends, content performance benchmarks, social listening, etc. Experience working in a multifaceted environment. Excellent storytelling and presentation skills. Ability to work nimbly and navigate ambiguity with confidence. Strong leadership and negotiation skills. Ability to juggle multiple campaigns and projects simultaneously. Experience working with high-profile talent on high-stakes projects. Preferred Qualifications Futuristic thinker and creative problem-solver to ensure Apple Music is uniquely ahead of the curve, cementing a position as a leader in innovative social media storytelling. Tuned in to cultural trends and conversations in music, fashion, sports, tech, and entertainment. Understanding of media, technology, and the ever-changing landscape of social platforms, audiences, and behaviors. Collaborative and team-oriented approach resulting in shared success. Demonstrates professionalism and work ethic with the ability to set boundaries. Excellent communicator and collaborator, pitching new ideas and gaining buy-in across multiple teams and leadership. Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant. #J-18808-Ljbffr

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