Programmatic Campaign Analyst
2 weeks ago
The Programmatic Campaign Analyst plays a crucial role in managing digital advertising initiatives, focusing on campaign setup, documentation, quality assurance, performance analysis, and billing reconciliation. This position is integral to the success of our clients' advertising strategies, ensuring that all campaign elements are executed flawlessly.
Company OverviewAt Publicis Collective, we pride ourselves on fostering a collaborative environment that places our clients at the forefront of our operations. Our innovative approach leverages real-time data to drive brand engagement and growth, ensuring that we remain agile and responsive to the ever-evolving media landscape.
Key Responsibilities:- Oversee the execution, management, and optimization of online advertising campaigns for agency clients, including performance media and audience-based buying strategies.
- Exhibit meticulous attention to detail and adhere to industry best practices throughout the entire campaign lifecycle.
- Organize and maintain campaign-specific documentation within the team's shared repository.
- Address daily campaign inquiries regarding tracking and status updates.
- Assist in creating performance reports for client presentations.
- Evaluate inventory availability and contribute to proposals for new client initiatives.
- Coordinate the delivery of creative assets and all necessary documentation for campaign launches.
- Implement campaign tags within advertising exchange platforms.
- Conduct quality assurance checks to ensure accurate campaign execution and performance tracking.
- Provide auditing reports to agency partners and manage billing processes as needed.
- Engage in regular knowledge-sharing sessions to explore new optimization strategies.
- A minimum of 1 year of experience in programmatic advertising or paid social media.
- Familiarity with both traditional and digital media planning.
- A proactive and inquisitive individual capable of working independently and collaboratively.
- Strong analytical, organizational, and communication skills.
- Proficient in Microsoft Office Suite, particularly Excel.
- A bachelor's degree or higher in marketing, advertising, business, engineering, statistics, economics, sociology, or a related field is preferred.
Publicis Collective is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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