Lead Analytics Consultant

2 weeks ago

Detroit, Michigan, United States Publicis Collective Full time
Job Overview

Company Overview:
At Publicis Collective, we prioritize a model and culture that fosters fully integrated cross-functional teams, placing our clients at the forefront. Our mission is to harness living data to ignite brand movements that resonate with the pace of everyday life. We are committed to agility, creativity, and leveraging real-time data to connect exceptional creative solutions with media strategies that drive growth and return on investment.

As a part of Publicis Media, our leadership is characterized by deep expertise, unwavering commitment, and continuity across our extensive network. Our agencies and teams are led by some of the industry's most experienced professionals, dedicated to serving our people and clients with integrity, all while nurturing an inclusive and humane workplace culture. Whether we are attracting new talent or crafting innovative media campaigns, we prioritize the humanity and identity of real individuals in every endeavor. Our legacy of continuous learning and innovation ensures we remain at the forefront of the industry.

Position Summary:

The Analytics team at Publicis Collective is essential to our client solutions and media measurement efforts. We utilize data-driven insights to propel strategic growth for our clients, believing that data should be actionable and transformative. Our approach integrates data, technology, creativity, media, and strategic capabilities to deliver comprehensive media solutions across the landscape.

As a Lead Analytics Consultant, you will have the opportunity to influence the strategic trajectory of client businesses and marketing initiatives through the provision of insightful, data-driven recommendations. Your key responsibilities will include:

  • Delivering client and internal solutions through rigorous quantitative analysis aligned with industry best practices.
  • Executing analytics projects in collaboration with the analytics team lead and cross-agency partners.
  • Providing expertise in marketing strategy, digital attribution, experimental design, media allocation, audience targeting, and competitive analysis.
  • Driving innovation in digital marketing and analytics within the agency and the broader industry.
Key Responsibilities:
  • Define, prioritize, and execute various analytics projects, including forecasting, scenario planning, test design, campaign management, and advanced reporting.
  • Utilize practical skills to derive actionable insights that empower clients to make informed decisions and enhance performance.
  • Conduct marketing analytics, encompassing predictive analytics, digital attribution modeling, and market forecasting.
  • Evaluate both the short-term and long-term impacts of marketing efforts on brand positioning and competitive standing.
  • Support analysts in skill development and problem-solving initiatives.
  • Communicate effectively with team members and management regarding project statuses, ongoing tasks, and challenges while adhering to timelines.
  • Share and present findings with the broader team to foster collaborative learning.
  • Establish productive working relationships with data platforms, investment teams, and business intelligence teams.
  • Identify and develop business cases while providing feedback on best practices.
  • Assist in managing product and service development initiatives.
  • Provide training across departments on analytical methodologies in marketing.
Qualifications:
  • A minimum of 2 years of experience in analytics, digital marketing, or business consulting, utilizing data to inform marketing strategies.
  • Familiarity with digital marketing methods and systems, including Search, Display & Programmatic, Social Media, and Content.
  • Proficiency in multivariate testing and statistical analysis.
  • Exceptional written and verbal communication skills, along with strong presentation abilities.
  • Proficient in Microsoft Excel, Word, and PowerPoint.
  • Detail-oriented, quick to learn, and capable of managing multiple tasks simultaneously.
  • Strong project management skills with a keen attention to detail.
  • Data fluency: Ability to generate performance reports and troubleshoot data-related issues effectively.
  • Internal resource expertise: Capable of training and onboarding analysts and leading communication on reporting and data troubleshooting.
  • Advanced Excel skills, including VLOOKUPs, pivot tables, and data visualizations.

Preferred Qualifications:

  • Experience with enterprise analytics tools, particularly Tableau, Datorama, or Power BI.
  • Familiarity with analytics platforms such as Adobe Analytics, Google Analytics, or Campaign Manager.
  • Experience with Programmatic DSPs, SEM Platforms, and Social Platforms is advantageous.
  • A degree in marketing or a quantitative field such as statistics, mathematics, or economics is preferred.
  • Knowledge of SQL for querying data is a plus.
  • Experience with R, Python, or other statistical analysis tools is a plus.

Publicis Collective is an Equal Opportunity Employer. Our employment decisions are made without regard to race, color, ethnicity, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by law.

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