Market Insights Director

2 months ago

Columbia, South Carolina, United States Flexential Full time
Job Summary

We are seeking a highly skilled and experienced Market Insights Director to lead our company-wide Win/Loss and customer-based analytics program. The successful candidate will be responsible for delivering actionable insights, programs, and strategic tools that empower our sales team during the pursuit process.

Key Responsibilities
  • Drive Sales Pursuit Win/Loss Intelligence Program
    • Develop and execute a multi-channel approach to gather insights from prospects, customers, and deal team personnel.
    • Analyze data from internal CRM data sets and utilize third-party agencies as needed.
  • Execute Customer Segmentation Analysis
    • Identify trends and key insights specific to our customer install base across attributes such as company composition, size, industry/sector, and geographies.
  • Provide Analysis and Actionable Insights
    • Improve win rates within targeted sales segments, including large-scale and hybrid IT strategic sales efforts.
  • Deliver Market Insights Reporting
    • Provide monthly/quarterly reporting with market insights for sales management and key cross-departmental executives.
  • Collaborate with Cross-Functional Teams
    • Work with Product, Marketing, Legal, Finance, and Service Delivery teams to drive action and improve the sales pursuit process.
  • Develop Sales Enablement Materials
    • Incorporate market insights into sales enablement and customer-facing materials in partnership with Product and Marketing.
  • Identify and Leverage Intelligence Channels
    • Utilize internal and external intelligence channels to inform the overall program.
  • Provide Direct Deal Support
    • Offer direct deal support upon request.
  • Perform Ad-Hoc Research and Analysis
    • Conduct research, analysis, and reporting as required.
Core Leadership Capabilities
  • Shape the Future
    • Create and implement outcome-focused strategic direction for and with the team.
  • Inspire Others
    • Lead by example to demonstrate and reinforce our core values of being customer-centric, collaborative, competitive, caring, and committed.
  • Optimize Talent
    • Provide, ask for, and accept coaching and feedback.
  • Foster Growth and Innovation
    • Use change management and other leadership tools to implement the best new ideas.
  • Drive Results
    • Hold people accountable for meeting commitments and take action when responsibilities are uncertain or when progress falls short.
Required Qualifications
  • Bachelor's Degree
    • In technology, business, analytics, or a related field of study.
  • 8-10 Years of Experience
    • In market analysis, sales operations, or competitive analysis within the B2B IT Services or Enterprise Software markets.
  • Strong Knowledge of the Competitive Landscape
    • Within the data center services market, including colocation, network/interconnection, and cloud hosting.
  • High-Level Detail Orientation
    • Strong organization, research, analysis, and data translation skills.
  • Relationship Development
    • The ability to develop and grow relationships across the organization.
  • Communication Skills
    • Written and verbal communication skills to present relevant information across all levels of the organization.
  • Leadership and Management
    • A demonstrated track record of accomplishment in a fast-paced environment, with the ability to manage multiple projects and tasks concurrently.
  • Technical Skills
    • High-level proficiency in Salesforce, Microsoft Office software applications, as well as other analytical software and systems.
  • Independence and Self-Guidance
    • The ability to exercise independence, self-guide work, show judgment, and leadership.
Benefits of Working at Flexential
  • Medical, Telehealth, Dental, and Vision
  • 401(k)
  • Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA)
  • Life and AD&D
  • Short-Term and Long-Term Disability
  • Flex Time Off (PTO)
  • Leave of Absence
  • Employee Assistance Program
  • Wellness Program
  • Rewards and Recognition Program

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