Director of Marketing and Admissions
5 hours ago
The Director of Marketing at The Laurels of Hendersonville is responsible for managing the facility's census by developing and maintaining positive relationships with hospitals, physician groups, community organizations, and insurers.
This role requires a strong background in healthcare sales and marketing, with experience in managed care or insurance. The ideal candidate will have a bachelor's degree and excellent communication and collaboration skills.
Responsibilities:- Act as a liaison between the facility and the outside community.
- Connect daily with potential referral sources, including hospitals, physicians, insurers, case management companies, and healthcare agencies.
- Create and execute facility sales and marketing plans and strategies.
- Conduct facility tours for potential guests and families.
- Conduct admission screenings of potential guests, determining level of care, services required, equipment needs, and insurance coverage as needed.
- Welcome guests and families upon admission.
- Bachelor's degree preferred.
- Experience in healthcare sales, marketing, insurance, or commensurate education preferred.
- Experience in managed care or insurance preferred.
The Laurels of Hendersonville offers a comprehensive benefits package, including health insurance, 401K with matching funds, DailyPay, paid time off, paid holidays, flexible scheduling, tuition reimbursement, and student loan forgiveness.
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Columbia, South Carolina, United States The Laurels of Hendersonville Full time{"title": "Director of Marketing", "description": "Lead Marketing and Admissions EffortsAs a key member of our team, you will be responsible for developing and implementing effective marketing and admissions strategies to drive census growth and revenue.Key responsibilities include:Building and maintaining relationships with hospitals, physician groups, and...
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