Senior Email Marketing Manager, Demand Generation Team

4 weeks ago

Austin, Texas, United States WP Engine Full time
Email Marketing Manager Job Description

WP Engine is seeking a skilled Email Marketing Manager to lead the strategy and execution of email marketing campaigns for our Global Acquisition team. As the email marketing Subject Matter Expert (SME), you will directly influence both strategy and implementation of acquisition campaigns. You will own the email marketing program, which is a shared services function, supporting other teams within the organization like agency marketing, content, brand, and demand generation. The role is responsible for driving growth in customer acquisition through well-executed email campaigns for both our Sales-Assisted and Self-Serve selling motions.

Key Responsibilities:

• Develop, execute, and optimize comprehensive email marketing strategies, including campaign development for Self-Serve (Retail) email marketing and targeting, personalization, segmentation, and deployment of Sales-Assisted email campaigns (nurture series).

• Manage and own creation and optimization of all trigger campaigns for sales-assisted and self-serve marketing campaigns.

• Lead the continuous testing of email campaigns, using a data-driven approach to improve key metrics such as open rates, CTR, and conversions. Develop a rigorous testing agenda for both existing programs and net-new initiatives.

• Showcase a strong understanding of email attribution. Regularly assess email campaign performance using data to provide insights and actionable recommendations. Collaborate with Business Intelligence and Campaign Operations to track and report on key metrics.

• Enhance and expand email automation workflows, ensuring accurate segmentation and targeting. Work with the Marketing Technology team to maintain and improve data flows and ensure API connections are properly managed.

• Work closely with Creative, Demand Generation Managers, and Content teams to deliver compelling, high-performing email campaigns that align with broader acquisition goals.

• Own the email marketing calendar and oversee the production team to ensure timely execution of all email campaigns and troubleshoot any technical issues related to templates, segmentation, or deliverability.

• Stay current with industry trends, tools, and best practices in email marketing, including GDPR compliance and deliverability.

Requirements:

• 5-6+ years of experience in email marketing, with a strong background in both B2B and B2C organizations.

• Hubspot email marketing certification required. Strong familiarity and usage of Salesforce CRM & GA4 (certification preferred but not required).

• Demonstrated ability to analyze campaign performance, interpret data, and make informed decisions based on insights.

• Strong project management skills, with the ability to plan, prioritize, and execute multiple campaigns simultaneously and familiarity with project management tools Asana & Jira.

• Excellent communication and interpersonal skills to build positive relationships with cross-functional teams and external partners.

• Ability to thrive in a fast-paced environment, adapt to shifting priorities, and drive results.

Benefits:

• Company Stock Options (Every employee is an owner in the company)
• Great Health Benefits (Medical, Dental, Vision, Life Insurance)
• Fertility Benefits (IVF/Fertility drug coverage)
• HSA Company contribution
• 401(k) with a 4% match
• Disability Insurance
• Paid Family and Caregiver's Leave
• Employee Assistance Program
• Generous Vacation Time (Who doesn't like time off)
• One-time $500 payment to set up your home office
• 4 Company Wellness Days a year
• 1 floating holiday
• $100 monthly wellness allowance to spend on what you want
• Free subscription to Calm
• Pet Insurance
• On-going education through LinkedIn Learning, Workday Learning and our Career Growth Portal

WP Engine is proud to be an equal opportunity workplace and is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or any other basis protected by federal, state, or local law.

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