Chief Marketing Officer

4 days ago

Los Angeles, California, United States Soteri Full time
About Soteri

Soteri is a cybersecurity company that develops tools to safeguard organizations and individuals from harm. Our mission is to identify and mitigate compromised credentials, such as API keys, SSH keys, and passwords. We are trusted by world-renowned brands like Mercedes Benz, Barclays Capital, and Anthem through our Soteri Security integrations for Bitbucket and Confluence.

The Role

We are seeking a Chief Marketing Officer to join our fast-growing team. The successful candidate will be responsible for defining and executing marketing strategies across multiple channels, including digital, email, paid advertising, paid social, and content syndication. This role requires a strong understanding of our GTM strategy and the ability to collaborate with cross-functional teams to drive business objectives.

Responsibilities
  • Develop and execute integrated marketing campaigns across multiple channels to drive growth and revenue.
  • Manage paid and organic growth marketing channels, optimizing performance to maximize return on investment.
  • Own the achievement of growth marketing goals, including leads at all funnel stages, website visitors, SEO rankings, and other program goals.
  • Improve engagement and conversion metrics throughout the customer lifecycle and across multiple channels.
  • Effectively manage digital advertising budget, working with an outside agency and in-house team to ensure optimal ROI.
  • Own the email nurture strategy to ensure that prospects, customers, and partners keep Soteri top-of-mind when buying opportunities arise.
  • Monitor program results and make refinements where necessary.
  • Test ABM strategies with key audiences to support specific growth opportunities.
  • Identify new advertising and promotional opportunities and negotiate with vendors of these programs.
  • Stay current with industry trends, best practices, and emerging technologies in demand generation, marketing automation, and digital marketing.
  • Collaborate closely with channel marketing, product marketing, content marketing, and the sales/marketing/revOps operations teams to ensure alignment and maximize campaign effectiveness.
  • Lead and mentor a high-performing team.
Requirements
  • 10+ years of digital/integrated marketing experience, with a track record of creating engaging marketing programs and campaigns that drive increased revenue and achieve business results.
  • 5+ years of direct management experience.
  • 5+ years of marketing at a B2B software company or SaaS business.
  • Experience building, executing, and scaling complex marketing programs, including overseeing the end-to-end strategy and coordinating the successful launch across multiple channels and/or audiences.
  • Experience driving direction and alignment of cross-functional teams.
  • Excellent communication skills, and the ability to interact with senior-level management, internally and externally.
  • Highly-organized and detail-oriented team player and leader.
  • Creative thinker with an infinity around testing and experimenting with a strong balance of risk management and measurement to drive decisions.
  • Strong analytical skills and experience in segmentation, testing, targeting, and experience building multi-channel marketing programs and reporting on the results.
  • Natural drive for innovation and creative problem-solving.
  • Location within Eastern Time (EST) or willingness to work EST hours on a daily basis.

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