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Chief Marketing Officer

2 months ago

Los Angeles, California, United States InsideHigherEd Full time

Position Overview:

The Vice President for Marketing and Communications is a pivotal role that reports directly to the Chief of Staff and plays an integral part of the senior leadership team. This executive will be responsible for shaping and implementing a comprehensive strategy for all marketing and communication initiatives, both internal and external, that support the institution's goals.

Key Responsibilities:

  • Lead the development and execution of marketing strategies that enhance institutional visibility and engagement.
  • Oversee all facets of communications, including branding, media relations, social media outreach, and internal communications.
  • Collaborate with various stakeholders to ensure cohesive messaging that resonates with diverse audiences, including prospective students, alumni, and community partners.
  • Manage a talented team focused on delivering high-quality content across multiple platforms, including digital and print media.
  • Utilize innovative approaches to leverage social media and online presence to tell the institution's story effectively.

Qualifications:

  • A Bachelor's degree is required; advanced degrees are preferred.
  • At least 10 years of experience in marketing and communications, with a proven track record of leadership.
  • Exceptional verbal and written communication skills.
  • A strong commitment to diversity, equity, and inclusion in all aspects of work.
  • Experience in crisis communication and effective media engagement.

Preferred Experience:

  • Experience in higher education marketing and communications.
  • Demonstrated success in collaborating with admissions and advancement teams.
  • Ability to manage budgets and vendor relationships effectively.
  • Proficiency in public relations and media strategies.

Compensation:

The anticipated salary range for this position is competitive and commensurate with experience, accompanied by a comprehensive benefits package.

This role offers a unique opportunity to lead marketing and communications efforts in a dynamic environment, fostering engagement and connection within the community.