CRM Manager

4 days ago


Mount Clemens, Michigan, United States SVS Vision Full time
Job Title: CRM Manager

About the Role:

The CRM Manager will be responsible for developing and implementing customer relationship management strategies to improve customer engagement, share of wallet, and retention across both retail and online channels for SVS Vision brands.

Key Responsibilities:

  • Develop and Implement CRM Strategies: Design and execute CRM strategies to enhance customer relationships, drive both retail and online sales, and support business growth.
  • Manage CRM Systems: Oversee the operation and maintenance of CRM software (e.g., ActiveCampaign, Klaviyo, other automation tools) to ensure data accuracy and system functionality.
  • Customer Segmentation: Segment the customer base to create targeted marketing campaigns and personalized experiences.
  • Data Analysis: Analyze customer data to identify trends, insights, and opportunities for improvement.
  • Campaign Management: Plan, execute, and measure the performance of CRM campaigns across various channels, including email, social media, and direct mail.
  • Customer Journey Development: Map and optimize customer journeys to enhance the overall customer experience and lifecycle management.
  • Collaboration: Work closely with marketing, retail, ecommerce, and customer service teams to ensure a cohesive approach to customer relationship management.
  • Reporting: Generate regular reports on CRM performance metrics and provide actionable insights to senior management.
  • Customer Feedback: Collect and analyze customer feedback to continuously improve CRM strategies and customer experience.
  • Compliance: Ensure all CRM activities comply with relevant data protection regulations and company policies.

Requirements:

  • Education: Bachelor's degree in Marketing, Business Administration, or a related field.
  • Experience: Minimum of 3-5 years of experience in CRM management or a related role.
  • Technical Skills: Proficiency in CRM software (e.g., ActiveCampaign, Klaviyo, other) and marketing automation tools. Strong knowledge of data analysis and reporting tools.
  • Analytical Skills: Excellent analytical and problem-solving skills with the ability to interpret complex data sets.
  • Communication Skills: Strong verbal and written communication skills. Ability to present data-driven insights clearly and effectively.
  • Organizational Skills: Highly organized with the ability to manage multiple projects and deadlines.
  • Interpersonal Skills: Strong interpersonal skills with the ability to work effectively in a team environment and build relationships with stakeholders.
  • Certifications: CRM-related certifications are a plus.
  • Industry Experience: Experience in retail industry is preferred but not required.
  • Creative Skills: Experience in designing and implementing creative marketing campaigns is preferred.

Working Conditions:

The CRM Manager will be based in Detroit, Midwest, or Toronto, with the option to work remotely. The ideal candidate will have a strong background in CRM systems, data analysis, and marketing automation tools, and a passion for driving customer engagement and growth.


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