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CRM Strategy Specialist

2 months ago

Mount Clemens, Michigan, United States SVS Vision Full time

Position Overview

Become a vital part of SVS Vision, a prominent player in the optical industry, and contribute to a team dedicated to enhancing the eyecare and eyewear journey for consumers. As the Customer Relationship Management Lead, you will spearhead initiatives aimed at boosting customer engagement, loyalty, and growth for SVS Vision brands.

Key Responsibilities

  • CRM Development: Formulate and execute CRM initiatives to strengthen customer connections and drive revenue.
  • System Oversight: Manage the functionality of CRM software and ensure data integrity.
  • Targeted Marketing: Design and implement marketing strategies tailored to specific customer demographics.
  • Data Insights: Examine customer data to uncover patterns and growth opportunities.
  • Campaign Management: Organize and evaluate CRM campaigns across various platforms.
  • Customer Experience: Design and refine customer journeys to enhance overall satisfaction.
  • Team Collaboration: Partner with various departments to ensure successful CRM execution.
  • Performance Reporting: Create and present reports on CRM effectiveness and actionable insights.
  • Regulatory Compliance: Ensure all CRM activities adhere to relevant regulations and internal policies.

Qualifications

  • Education: Bachelor’s degree in Marketing or a related discipline.
  • Experience: 3-5 years in CRM leadership or a comparable position.
  • Technical Proficiency: Familiarity with CRM platforms and data analytics tools.
  • Analytical Expertise: Strong analytical capabilities and problem-solving skills.
  • Communication Proficiency: Excellent verbal and written communication abilities.
  • Organizational Skills: Competence in managing multiple projects and meeting deadlines.
  • Interpersonal Skills: Ability to foster teamwork and build relationships.
  • Certifications: CRM-related certifications are advantageous.
  • Industry Knowledge: Experience in the retail sector is preferred.
  • Creative Aptitude: Background in innovative marketing campaigns is a plus.

Work Arrangement

This position offers flexibility for remote work arrangements.