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Customer Relationship Manager

2 months ago

Mount Clemens, Michigan, United States SVS Vision Full time
About SVS Vision

SVS Vision is a leading optical retailer with a strong presence in the US market. As a company, we are committed to providing exceptional customer experiences and delivering high-quality eyewear solutions.

Job Summary

We are seeking a highly skilled CRM Manager to join our team. As a CRM Manager, you will be responsible for developing and implementing customer relationship management strategies to improve customer engagement, share of wallet, and retention across both retail and online channels for our brands.

Key Responsibilities
  • Develop and implement CRM strategies to enhance customer relationships, drive both retail and online sales, and support business growth.
  • Manage CRM systems to ensure data accuracy and system functionality.
  • Segment the customer base to create targeted marketing campaigns and personalized experiences.
  • Analyze customer data to identify trends, insights, and opportunities for improvement.
  • Plan, execute, and measure the performance of CRM campaigns across various channels, including email, social media, and direct mail.
  • Map and optimize customer journeys to enhance the overall customer experience and lifecycle management.
  • Collaborate with marketing, retail, ecommerce, and customer service teams to ensure a cohesive approach to customer relationship management.
  • Generate regular reports on CRM performance metrics and provide actionable insights to senior management.
Requirements
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Minimum of 3-5 years of experience in CRM management or a related role.
  • Proficiency in CRM software and marketing automation tools.
  • Excellent analytical and problem-solving skills with the ability to interpret complex data sets.
  • Strong verbal and written communication skills with the ability to present data-driven insights clearly and effectively.
What We Offer

As a CRM Manager at SVS Vision, you will have the opportunity to work with a talented team of professionals who are passionate about delivering exceptional customer experiences. We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.

We are an equal opportunities employer and welcome applications from diverse candidates. If you are a motivated and results-driven individual who is passionate about customer relationship management, we encourage you to apply for this exciting opportunity.