Youth Marketing and Engagement Lead
7 days ago
We are seeking a highly skilled Marketing Manager to join our team at MRA Recruiting Services. As a key member of our marketing department, you will be responsible for developing and implementing strategic marketing plans to drive participant registrations for our in-person and digital programs.
Key Responsibilities- Marketing Strategy Development: Create comprehensive marketing strategies tailored to drive demand in registration for various programs, utilizing market research, industry trends, and participant feedback to inform strategy development.
- Communication Plans: In coordination with cross-functional teams, create a structured flow of information for prospects and registered participants, ensuring seamless communication and engagement.
- Content Development: Write and create compelling content tailored to engage and resonate with youth and young adult audiences, including newsletter features, articles, social media content, website updates, and promotional materials.
- Marketing Campaigns: Plan, execute, and optimize marketing campaigns across various channels, including digital, social media, email, print, and events, monitoring campaign performance, analyzing results, and making data-driven decisions to improve effectiveness.
- Partner Marketing and Integration: Work with programs team and school and site partners to identify opportunities to promote program sign-ups, tailoring marketing to the partner and partner's audience.
- Audience Engagement: Continually build brand excitement and future demand among youth and educator audiences for getting involved with programs, and/or with alumni for continuing in programs, both on and off-season communications.
- Measurement and Reporting: Establish key performance indicators (KPIs) to track the effectiveness of marketing efforts, generating regular reports on registration metrics, campaign performance, and ROI to inform decision-making and strategy refinement within budget.
- Bachelor's Degree: In Marketing, Communications, Business, or related field.
- Proven Experience: In events, enrollment, or attendee marketing, with a track record of driving participant growth and engagement.
- Nonprofit, Multicultural, or Youth Marketing Experience: Preferred.
- Strong Understanding: Of marketing principles, strategies, and tactics.
- Project Management Skills: With the ability to manage multiple priorities and deadlines effectively.
- Collaborative Team Player: With the ability to work cross-functionally and build strong relationships across departments and with program partners.
- Excellent Communication Skills: Both written and verbal, with the ability to create compelling content and messaging.
- Digital Marketing Tools and Platforms: Proficiency in email marketing software, social media management tools, and analytics platforms.
- Analytical Mindset: With the ability to interpret data, generate insights, and make data-driven decisions.
- Creative Thinker: With the ability to develop innovative marketing campaigns and initiatives.
- Passion for MRA's Mission: And core values, with a passion for seeing young people succeed.
- Salary Range: $50,000-$57,000 based on experience.
- Full-Time Position: 40 hours weekly.
- PTO and Holidays: 15 PTO days yearly and 10 paid holiday/days off each year, including the week between Christmas & New Years.
- Benefits: Health, dental, vision, and life insurance, and a 403B plan starting in 2025.
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Moline, Illinois, United States MRA Recruiting Services Full timeJob SummaryWe are seeking a highly motivated and experienced Marketing Manager to join our team at MRA Recruiting Services. As a key member of our marketing department, you will be responsible for developing and implementing strategic marketing plans to drive participant registrations for our youth programs.Key ResponsibilitiesMarketing Strategy Development:...
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Moline, Illinois, United States MRA Recruiting Services Full timeJob SummaryWe are seeking a highly motivated and experienced Marketing Manager to join our team at MRA Recruiting Services. As a key member of our marketing department, you will be responsible for developing and implementing strategic marketing plans to drive participant registrations for our youth programs.Key ResponsibilitiesMarketing Strategy Development:...
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