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Recruitment and Retention Marketing Manager

2 months ago

Moline, Illinois, United States MRA Recruiting Services Full time
Job Summary

We are seeking a highly skilled Marketing Manager to join our team at MRA Recruiting Services. As a key member of our marketing department, you will be responsible for developing and implementing strategic marketing plans to drive participant registrations for our in-person and digital programs.

Key Responsibilities
  • Develop and Execute Marketing Strategies: Create comprehensive marketing strategies tailored to drive demand in registration for various programs. Utilize market research, industry trends, and participant feedback to inform strategy development for pre and post-program communication.
  • Communication Plans: In coordination with cross-functional teams, create a structured flow of information for prospects and registered participants.
  • Content Development: Write and create compelling content tailored to engage and resonate with youth and young adult audiences. This may include newsletter features, articles, social media content, website updates, and promotional materials.
  • Marketing Campaigns: Plan, execute, and optimize marketing campaigns across various channels, including digital, social media, email, print, and events. Monitor campaign performance, analyze results, and make data-driven decisions to improve effectiveness.
  • Partner Marketing and Integration: Work with programs team and school and site partners to identify opportunities to promote program sign-ups; tailor marketing to the partner and partner's audience.
  • Audience Engagement: Outside of recruitment cycles, continually build brand excitement and future demand among youth and educator audiences for getting involved with the program. And/or with alumni for continuing in the program.
  • Measurement and Reporting: Establish key performance indicators (KPIs) to track the effectiveness of marketing efforts. Generate regular reports on registration metrics, campaign performance, and ROI to inform decision-making and strategy refinement within budget.
Requirements
  • Bachelor's degree in Marketing, Communications, Business, or related field.
  • Proven experience in events, enrollment, or attendee marketing, with a track record of driving participant growth and engagement.
  • Nonprofit, multicultural, or youth marketing experience preferred.
  • Strong understanding of marketing principles, strategies, and tactics.
  • Strong project management skills with the ability to manage multiple priorities and deadlines effectively.
  • Collaborative team player with the ability to work cross-functionally and build strong relationships across departments and with program partners.
  • Excellent communication skills, both written and verbal, with the ability to create compelling content and messaging.
  • Proficiency in digital marketing tools and platforms, including email marketing software, social media management tools, and analytics platforms.
  • Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
  • Creative thinker with the ability to develop innovative marketing campaigns and initiatives.
  • Thrive in a fast-paced, dynamic environment, working across different projects and initiatives simultaneously.
  • Strong relationship builder, influencer, and acts as an ambassador for MRA Recruiting Services.
  • Passion for MRA Recruiting Services' mission and core values with a passion for seeing young people succeed.
Compensation and Benefits
  • Salary range is $50,000-$57,000 based on experience.
  • Full-time, 40 hours weekly.
  • 15 PTO days yearly.
  • 10 paid holiday/days off each year, including the week between Christmas and New Year's.
  • Health, dental, vision, and life insurance.
  • 403B plan starting in 2025.
Work Environment
  • Hybrid: Some in-office or at MRA Recruiting Services program sites, and some from home.
  • Requires travel minimum 2-days per month to MRA Recruiting Services headquarters.
  • Requires travel 8x per year (every 4-6 weeks) to program sites across the country.
  • All non-local travel paid for by MRA Recruiting Services.
  • Employment is subject to a background check.