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Regional On-Premise Sales Leader

2 months ago

Dallas, Texas, United States Red Bull Full time
Company Overview

As a pivotal member of the On-Premise division, you will report directly to the Director of On-Premise. Your primary responsibility will be to enhance the sales and marketing efforts of Red Bull North America (RBNA) across On-Premise accounts within your designated territory. You will lead a dedicated team of On-Premise Specialists, known as Musketeers, ensuring optimal coverage to maximize our investments and elevate our brand presence in the On-Premise sector.

Key Responsibilities

AREA MANAGEMENT

  • Ensure comprehensive coverage of the area through effective team management.
  • Establish and nurture relationships with essential On-Premise partners.
  • Engage in field activities with Musketeers for over four days each week.
  • Oversee partnership agreements, payments, and budget allocations.
  • Analyze regional and account-specific data to assess business impacts.
  • Guide the team to ensure On-Premise staff are well-versed in brand standards and execution.
  • Guarantee that accounts receive dedicated service from Musketeers to boost sales.
  • Facilitate premium On-Premise activations and High 5 executions at third-party events.
  • Utilize global and national events strategically within appropriate venues.
  • Allocate resources effectively to achieve maximum return on investment and optimize spending.
  • Monitor market dynamics and maintain competitive intelligence.

BUSINESS PLANNING

  • Execute National and Regional Business Plans effectively.
  • Ensure alignment of strategies and activities with RBNA guidelines.
  • Contribute to the development of the regional business plan and budget.

EXECUTION STANDARDS

  • Ensure optimal visibility to enhance sales performance.
  • Manage menu listings and cooler displays to adhere to guidelines and planograms.
  • Guarantee that consumers receive a cold Red Bull can when ordered.
  • Promote effective activation tools and communication strategies.
  • Encourage appropriate pricing for Red Bull and its cocktails in all managed accounts.
Qualifications
  • Minimum of 4 years of sales experience.
  • At least 2 years of management experience.
  • Knowledge and experience in the On-Premise industry.
  • Proven negotiation skills.
  • Bachelor's Degree preferred or equivalent experience.
  • Fluency in English; additional language skills are a plus.
Additional Information

Our benefits package includes:

  • Comprehensive Medical, Dental, and Vision Plans
  • 401k Match
  • Family Leave
  • PTO & Paid Holiday Schedule
  • Pet, Legal, and Life Insurance
  • Tuition Reimbursement

(Benefits may vary based on employment type or location.)

Red Bull North America, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by law.