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Regional Director of Sales and Marketing

1 month ago

Dallas, Texas, United States Raines Inc Full time
Job Summary

The Regional Director of Sales and Marketing will lead the sales and marketing efforts for the assigned region, driving revenue growth and market share expansion. This role requires a strong understanding of the competitive marketplace and the ability to develop and execute effective sales and marketing strategies.

Key Responsibilities
  • Provide leadership and direction to the sales team to achieve revenue growth and market share objectives.
  • Maintain a deep understanding of market conditions, pricing trends, and seasonality to inform sales and marketing strategies.
  • Develop and execute sales and marketing plans to drive revenue growth and improve market share.
  • Recruit, train, and develop sales managers to ensure they have the skills and knowledge needed to succeed.
  • Conduct regular property visits to identify areas of opportunity and develop strategic action plans with the sales team.
  • Ensure that all sales managers have current development plans and receive regular reviews.
  • Mentor and educate sales managers through regular calls and assessments to help them grow and improve.
  • Ensure that all sales managers are conducting regular sales meetings with a training component and celebrating successes with the property team.
  • Build and maintain relationships with property-based teams through consistent and honest communication.
  • Communicate regularly with the RVP regarding progress toward goals, resources needed, and resources consumed.
  • Model proper sales skills to others by actively participating in the sales process.
  • Develop relationships with market CVB leaders, brand representatives, and top accounts for each hotel in the assigned region.
  • Continuously encourage and display creativity by participating in property blitzes and key site tours.
  • Ensure marketing dollars are spent within budget and have clearly defined ROI expectations.
  • Ensure all collateral represents the appropriate image and tone for the properties.
  • Assist hotels with developing budgets and business plans, forecasting, and implementing 'Best Practice' calls with sales managers.
  • Maintain and uphold standards of brand and/or Raines Co. Hotels to the highest level.
Requirements
  • Minimum five years of experience in hotels in sales and marketing leadership roles.
  • Minimum ten years of progressive experience in hospitality or six years of experience with a bachelor's degree or eight years of experience with an associate's degree.
  • Ability to travel frequently, sometimes on short notice and for extended periods of time.
  • Proficient in Microsoft Office or similar computer applications.
  • Preferred experience and education include experience in multi-unit leadership roles within the sales and marketing areas, social media marketing experience, various hotel brand experience, and experience using Sales Force, Delphi FDC, Sales Pro, and/or similar applications.