Regional Director of Sales and Marketing

4 weeks ago

Dallas, Texas, United States Raines Co. Full time
Job Description

The Regional Director of Sales and Marketing is responsible for driving sales and revenue growth in the assigned region. This role requires a strong understanding of market conditions, pricing trends, and seasonality to develop strategic plans and improve performance.

Key Responsibilities:

  • Provide leadership in determining the overall strategic direction of the sales department to improve performance.
  • Maintain a good awareness of market conditions, pricing trends, and seasonality for each hotel within the region.
  • Exceed budgeted rooms revenues and demonstrate positive RevPar penetration growth for each hotel and the region as a whole.
  • Assist in recruitment for open sales positions and participate in interviews for all sales/catering positions within the region.
  • Conduct regular property visits to identify areas of opportunity and develop strategic action plans with the sales team to improve performance.
  • Ensure that all sales managers have current development plans and receive reviews in a timely manner.
  • Ensure that all sales/catering managers understand the sales incentive plans and that all DOS's understand how to write effective goals.
  • Mentor and educate DOS's through weekly calls; assess their level of expertise to help them grow and make sure to uncover opportunities and challenges at each property.
  • Ensure that DOS's are conducting weekly 1x1's with each sales manager and that they are conducting effective monthly sales meetings with a training component.
  • Celebrate successes with each property team when goals are achieved and when big bookings are contracted.
  • Build/maintain relationships and trust with property-based team through consistent and honest communication.
  • Communicate regularly with RVP regarding progress toward goals, resources needed, and resources consumed.
  • Model proper sales skills to others by actively participating in the sales process.
  • Develop relationships with market CVB leaders for each property.
  • Develop relationships with brand representatives, participate in relevant programs, and gain an understanding of their specific sales tools.
  • Meet and develop relationships with top accounts for each hotel in the assigned region.
  • Continue to encourage and display creativity by participating in property blitzes and key site tours.
  • Ensure marketing dollars are spent within budget and have clearly defined ROI expectations.
  • Ensure all collateral represents the appropriate image and tone for the properties.
  • Assist hotels with developing budgets and business plans.
  • Assist hotels with forecasting, ensuring +/- 5% accuracy.
  • Implement 'Best Practice' calls with DOS's from hotels within the region.
  • Maintain and uphold standards of brand and/or Raines Co. Hotels to the highest level.

Any and all other duties as assigned.

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