Sales Account Executive

4 weeks ago


Chicopee, Massachusetts, United States Nexstar Broadcasting Full time

Job Summary:

The Sales Account Executive - Multi-Platform generates revenue by calling on established agencies, cold-calling new prospects, and convincing potential clients of the merits of television advertising.

About Nexstar Broadcasting:

Nexstar Broadcasting's team of experienced consultants offers a one-stop-shop approach for marketing needs. Our client-centric process yields the opportunity to solve the most challenging needs for businesses by offering customized solutions. Our strategies always reach a wide audience of viewers across multiple screens and platforms. We are committed to being trusted partners with clients every step of the way from collaboration to reporting.

Responsibilities:

  • Serve as the sales marketing lead driving revenue from clients across all platforms.
  • Responsible for using organizations powerful suite of marketing products and services to help local SMB's grow successfully.
  • Establish, maintain, and grow relationships with advertisers and agencies.
  • Consistently communicate with clients on all business activity.
  • Complete knowledge of the market and competitive landscape.
  • Utilize a consultative sales approach to develop strategic understanding of client's business and marketing needs.
  • Meet and exceed performance management targets for account activity and revenue generation.
  • Makes sales calls on existing and prospective clients.
  • Maintains assigned accounts and develops new accounts.
  • Prepares and delivers sales presentations to clients.
  • Provides clients with information regarding rates for advertising placement in all media.
  • Develop and execute multi-platform advertising schedules with clients.
  • Works with clients and station personnel to develop advertisements.

Requirements & Skills:

Bachelor's degree in marketing, advertising, or mass communications, or an equivalent combination of education and work-related experience.

Minimum one year's experience in sales, preferably in the media field.

Valid driver's license with an acceptable driving record.

Experience achieving long-range objectives and implementing the strategies and actions to achieve them.

Proficiency with computers, telephones, copiers, scanners, fax machines, and other office equipment.



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