Sales Account Executive
4 weeks ago
Job Summary:
The Sales Account Executive - Multi-Platform generates revenue by calling on established agencies, cold-calling new prospects, and convincing potential clients of the merits of television advertising.
About Nexstar Broadcasting:
Nexstar Broadcasting's team of experienced consultants offers a one-stop-shop approach for marketing needs. Our client-centric process yields the opportunity to solve the most challenging needs for businesses by offering customized solutions. Our strategies always reach a wide audience of viewers across multiple screens and platforms. We are committed to being trusted partners with clients every step of the way from collaboration to reporting.
Responsibilities:
- Serve as the sales marketing lead driving revenue from clients across all platforms.
- Responsible for using organizations powerful suite of marketing products and services to help local SMB's grow successfully.
- Establish, maintain, and grow relationships with advertisers and agencies.
- Consistently communicate with clients on all business activity.
- Complete knowledge of the market and competitive landscape.
- Utilize a consultative sales approach to develop strategic understanding of client's business and marketing needs.
- Meet and exceed performance management targets for account activity and revenue generation.
- Makes sales calls on existing and prospective clients.
- Maintains assigned accounts and develops new accounts.
- Prepares and delivers sales presentations to clients.
- Provides clients with information regarding rates for advertising placement in all media.
- Develop and execute multi-platform advertising schedules with clients.
- Works with clients and station personnel to develop advertisements.
Requirements & Skills:
Bachelor's degree in marketing, advertising, or mass communications, or an equivalent combination of education and work-related experience.
Minimum one year's experience in sales, preferably in the media field.
Valid driver's license with an acceptable driving record.
Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
Proficiency with computers, telephones, copiers, scanners, fax machines, and other office equipment.
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