Retail Marketing Strategist

1 week ago

New York, New York, United States Order Full time
Job DescriptionCompany Overview

Order is dedicated to streamlining the purchasing process for businesses. We understand that the buying experience is not solely about the products acquired, but also about the efficiency of the purchasing journey. The current purchase-to-pay landscape is often complicated and filled with missed opportunities for optimization. Our mission is to illuminate these opportunities through our innovative platform.

By eliminating tedious purchasing and payment tasks, our solution provides a centralized hub for teams to purchase, approve, track, and pay for all necessary goods and services. With customizable budgets and insightful reporting, both operations and finance teams can regain control over their buying processes, ultimately saving time, reducing costs, and enhancing clarity.

Role Overview

We are seeking a dynamic Field Marketing Specialist to develop and enhance our retail marketing initiatives. This role will collaborate closely with marketing and sales teams to drive demand generation within various retail sectors, including but not limited to apparel, automotive, food and grocery, furniture, health and beauty, jewelry, and luxury fashion.

Key Responsibilities
  • Design and implement a comprehensive marketing strategy tailored for the retail sector, which may encompass:
    • Organizing events such as trade shows, conferences, webinars, and executive gatherings
    • Building and nurturing relationships with key industry partners and managing collaborative marketing efforts
    • Executing account-based marketing campaigns across both digital and traditional platforms to generate leads
    • Working alongside the demand generation team on content creation, email outreach, public relations, and paid advertising initiatives
    • Producing and disseminating industry-specific content
  • Oversee a discretionary budget allocated to selected channels, including industry publications, events, digital advertising, and direct mail
  • Become a subject matter expert in retail, gaining a thorough understanding of our retail clientele, their challenges, use cases, product features, competitors, partners, and market trends
  • Maintain close alignment with a team of retail-focused Sales Development Representatives and Account Executives
  • Collaborate with Revenue Operations to identify target accounts for account-based marketing and outbound sales strategies
  • Partner with product marketing to equip SDRs and AEs with effective messaging, outreach sequences, and supporting materials
  • Evaluate program outcomes, focusing on ROI and achievement of objectives
Qualifications
  • This hybrid role requires on-site presence a few days per week.
  • Interest or experience in marketing directed towards retail businesses
  • Proven experience in managing events from conception to execution, particularly trade shows and webinars
  • Ability to implement marketing campaigns across diverse channels
  • Strong organizational skills to prioritize initiatives and meet deadlines
  • Capacity to work collaboratively across functions to achieve demand targets
  • Self-motivated with the ability to work independently as well as part of a team
  • Embrace curiosity, creative problem-solving, and hands-on learning
What We Offer
  • A competitive compensation package that includes base salary, variable components, and stock options
  • Comprehensive medical, dental, vision, and wellness benefits
  • Flexible time-off policies and remote work options
  • Generous leave policies to support new and existing parents
  • Employer-sponsored 401(k) plan
  • The anticipated total compensation for this position ranges from $90,000 to $110,000 annually, with actual compensation based on experience, qualifications, and skills.

Order is an equal opportunity employer. We consider applicants based on their qualifications without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, or any other basis prohibited by law.

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