Ophthalmology Omnichannel Analytics Lead
1 week ago
Astellas Pharma Inc. is a pharmaceutical company dedicated to developing innovative therapies for patients. We are seeking a highly skilled Senior Manager, Ophthalmology Omnichannel Analytics to join our team.
Key Responsibilities- Work closely with Brand teams to understand objectives and construct campaign measurement frameworks in HCP and DTC spaces.
- Execute on promotional analytics measurement frameworks and plans.
- Analyze promotional data to extract actionable insights using various analytical techniques.
- Work closely with Media agency partners on performance reporting constructs and media execution governance.
- Identify and recommend promotional tactic optimization opportunities to global/regional brand teams and Omnichannel Operations stakeholders to drive efficiency and effectiveness of investments.
- Manage onboarding of promotional data sets, partner with stakeholders to streamline processes, and maintain strong data foundations to enable sound analytics capabilities.
- Work closely with Global and Commercial Division Commercial Insights leads, Omnichannel Operations team, Global Brand Directors, and Affiliate Brand Managers to socialize insights from channel/promotional analyses, provide guidance on how to optimally leverage reporting dashboards for performance assessment and opportunities discovery, support ad-hoc requests, and assess emerging business needs/reporting requirements.
- Provide consulting to key stakeholders in the campaign design/requirements gathering phase to ensure objectives are clearly defined and can be measured, content assets are properly tagged, and campaign data is properly sourced to ensure integrity of the measurement.
- Contribute to various commercial analytics projects as needed, such as Customer Segmentation, Promotional Mix Analysis, etc.
- Co-develop Omnichannel Analytics frameworks and continuously look for ways to improve and innovate methodologies/processes.
- Troubleshoot data quality issues and implement solutions to maintain accurate and reliable data.
- Manage third-party providers on an as-needed basis and ensure deliverables fully meet contractual obligations and are of the highest caliber.
- Embed an Ethics and Compliance culture and Integrity in Action by proactively addressing non-compliance.
- Bachelor's degree
- 6+ years of commercial experience in the pharmaceutical industry
- 3-5+ years of statistical analysis and modeling experience within complex analytical projects (e.g., Multivariate Analysis, Clustering, ML techniques)
- Proficiency with SQL, SAS, and/or R, MS Excel, and PowerPoint
- Experience working with Google Analytics or Adobe Analytics
- Experience with visualization tools like Qlik View/Qlik Sense and/or Tableau
- Experience in KPI and diagnostic metrics development
- Experience in promotional analytics: HCP non-personal and Consumer data (US Only)
- Experience in presenting business insights and providing recommendations
- Strong interpersonal skills with the ability to effectively interact with all levels of employees, including senior management
- Excellent verbal/written communication skills, attention to details, and the ability to multi-task
- Excellent organizational, planning, and project management skills and ability to effectively manage cross-functional projects of moderate complexity in a multi-cultural context, including vendor management, regulatory & legal compliance, etc.
- Ability to work independently in a dynamic fast-paced environment, with minimal supervision
- Ability to act with a sense of urgency while being responsive to changing business priorities
- Ability to travel 10-20%
- M.S. in quantitative discipline is preferred, or MBA with Marketing Analytics, Decision Science, or Analytical Finance Concentration
- Experience working with global partners
- Research design experience
- Medical, Dental, and Vision Insurance
- Generous Paid Time Off options, including Vacation and Sick time, plus national holidays including year-end shut down
- 401(k) match and annual company contribution
- Company-paid life insurance
- Annual Corporate Bonus and Quarterly Sales Incentive for eligible positions
- Long Term Incentive Plan for eligible positions
- Referral bonus program
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