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Head of Ophthalmology Analytics and Reporting
2 months ago
Position: Senior Manager, Ophthalmology Omnichannel Analytics
Company: Astellas Pharma Inc.
Are you eager to be part of a dynamic team focused on pioneering treatments for patients? At Astellas, we are committed to developing and delivering innovative pharmaceuticals that significantly impact lives. If you are passionate about contributing to this vital mission, Astellas is the right environment for you.
Astellas Pharma Inc. is a worldwide pharmaceutical organization operating in more than 70 nations. Our dedication to transforming advanced scientific research into meaningful medical solutions highlights our mission to improve the health of patients globally. By focusing on unmet medical needs and adhering to the highest ethical standards, we aim to enhance global health. For more information about Astellas, please visit our website.
This role offers the possibility of hybrid or remote work arrangements in accordance with Astellas' Responsible Flexibility Guidelines.
Role Overview:
The Senior Manager, Ophthalmology Omnichannel Analytics is integral to the Omnichannel Analytics & Reporting team. This position is responsible for assessing the effectiveness of promotional channels in both healthcare professional and patient sectors, extracting meaningful insights, and identifying opportunities to improve the efficiency and impact of commercial brand strategies and content.
Additionally, the individual will act as a key resource for commercial brand teams, providing comprehensive analyses, responding to ad-hoc inquiries, and evaluating new reporting requirements for channels.
As an individual contributor, this role requires close collaboration with various stakeholders, including global and regional commercial brand teams, marketing, Commercial Insights teams, Omnichannel Strategy & Operations, and Information Systems, to facilitate data standardization and the exchange of insights.
Key Responsibilities:
- Work alongside Brand teams to establish campaign goals and develop a measurement framework for HCP/DTC segments.
- Execute promotional analytics measurement strategies and plans.
- Apply various analytical techniques to derive actionable insights from promotional data.
- Collaborate with media agency partners to create performance metrics and ensure compliance with media execution.
- Identify and recommend optimization strategies for promotional tactics to enhance investment efficiency.
- Manage the integration of promotional data sets and streamline processes in collaboration with stakeholders. Maintain a robust data infrastructure to support analytics capabilities.
- Partner with Global and Commercial Division Commercial Insights leads, Omnichannel Operations team, Brand Directors, and Brand Managers to share channel/promotional insights, guide the effective use of reporting dashboards, respond to ad-hoc requests, and assess evolving business needs.
- Provide consultancy during campaign design and requirements gathering to ensure clear objective definition, appropriate content tagging, and reliable data sourcing for measurement integrity.
- Contribute to various commercial analytics initiatives, such as Customer Segmentation and Promotional Mix Analysis.
- Co-develop Omnichannel Analytics frameworks and continuously refine methodologies and processes.
- Address data quality challenges and implement corrective actions to maintain data accuracy and reliability.
- Oversee third-party vendors as necessary to ensure adherence to contractual obligations and delivery of high-quality results.
- Foster a culture of Ethics and Compliance by proactively addressing non-compliance issues.
Organizational Context:
- Responsible for supporting US brand consumer omnichannel analytics, which involves collaboration with agencies and internal cross-functional stakeholders such as brand teams, Omnichannel Strategy & Operations teams, Brand analytics teams, and Market Research teams.
- Internal Collaborations: Brand Marketing, Omnichannel Strategy and Operations, Brand Analytics, DAT, IS
- External Collaborations: Media Agencies