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Lead Marketing Strategist for VEOZAH

2 months ago

Northbrook, Illinois, United States Astellas Full time

Are you eager to join a diverse team dedicated to creating groundbreaking therapies for patients? At Astellas, we are motivated each day to innovate and provide effective new medications to both patients and healthcare providers.

Astellas Pharma Inc. operates in over 70 countries globally, focusing on transforming innovative science into medical solutions that offer value and hope to patients and their families. Our commitment to addressing unmet medical needs, coupled with our ethical business practices, enables us to enhance global health. For further details about Astellas, please visit our website.

This role is based in a flexible work environment. Candidates interested in hybrid work arrangements are encouraged to explore this opportunity.

This is a pivotal moment to become part of Astellas Pharma US, Inc., an affiliate of the Tokyo-based global pharmaceutical leader Astellas Pharma, Inc. (TYO: 4503), which is dedicated to advancing fields such as Ophthalmology, Women's Health, Oncology, and Infectious Disease. With operations in over 70 countries, generating $11B in revenue and employing more than 14,000 individuals, we are relentlessly pursuing scientific advancements to meet unmet medical needs.

The Director of HCP Marketing for VEOZAH will oversee the marketing strategy and execution aimed at healthcare professionals (HCPs) across various channels, including personal promotion, digital marketing, non-personal promotion, and medical education. This role is critical to maximizing the patient impact and commercial success of VEOZAH, a groundbreaking nonhormonal neurokinin 3 (NK3) receptor antagonist recently approved for treating vasomotor symptoms (VMS) associated with menopause.

Key Responsibilities:

  • Lead a team of six HCP marketers to enhance the patient impact and commercial value of VEOZAH.
  • Develop and implement the HCP promotional strategy across all professional channels.
  • Ensure alignment across functions for the effective execution of marketing strategies and promotional tactics.
  • Collaborate closely with brand team members, global marketing, sales, training, regulatory, legal, and medical affairs.
  • Prepare for and execute the launch of VEOZAH in designated specialties.
  • Co-develop competitive readiness plans.
  • Refine HCP promotional messaging and supporting sales tactics.
  • Oversee the development of the Medical Education program and unbranded VMS education initiatives.
  • Establish, measure, and monitor key performance indicators (KPIs).
  • Drive the execution of US HCP promotional tactics to achieve market share and sales objectives.
  • Partner with sales teams to enhance field training and ensure comprehensive understanding of the disease state and brand.
  • Manage the development and compliance of marketing materials through the Medical, Legal, and Regulatory review process.
  • Work with market research to design and assess brand and disease state projects, sharing insights to improve execution.
  • Lead digital and non-personal promotional efforts to maintain consistent strategic messaging.
  • Oversee the development of the Promotional Mix Model and recommend optimal channel investments.
  • Manage external agencies to ensure project consistency with brand guidelines and ethical standards.
  • Track and manage the budget for assigned marketing tactics.

Performance Metrics:

  • Financial outcomes including market share and profitability.
  • Effectiveness of marketing strategy and execution.
  • Customer satisfaction and experience.
  • Collaboration and performance within cross-functional teams.
  • Efficient resource management, including vendor negotiations and budget monitoring.

Organizational Context:

This position reports to the US Commercial Head for VEOZAH and requires the development of strong working relationships with both external partners and internal colleagues across various departments. High levels of collaboration are essential for success, fostering a culture of idea sharing that leads to innovative solutions.