Regional Marketing Executive for Concerts

2 weeks ago

Houston, Texas, United States Live Nation Entertainment Full time

Position Overview:

ABOUT US:

Live Nation Entertainment stands as the premier entity in the live entertainment sector, encompassing renowned global leaders such as Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster leads the event ticketing arena, facilitating the sale of over 500 million tickets each year, serving more than 12,000 clients globally. Live Nation Concerts is recognized as the foremost provider of live entertainment, orchestrating over 40,000 shows and more than 100 festivals annually, featuring nearly 4,000 artists across 40+ countries. Our diverse business operations empower Live Nation Media & Sponsorship to forge strategic marketing initiatives that connect over 1,000 brands with the 98 million fans attending our events annually. For more information, please visit our website.

Live Nation's Concerts Division is where artists flourish, tours take shape, and fans revel in the excitement of live performances. Our vibrant work culture is characterized by a plethora of opportunities, from our owned and operated amphitheaters to our Global Touring team, encompassing Ticketing, Venue Operations, Marketing, and Sales. With perks that include complimentary concert tickets, dog-friendly workplaces, and progressive benefits such as student loan reimbursement and adoption/fertility support, it’s no surprise we are recognized as a Great Place to Work and featured among People Magazine's '50 Companies that Care'. We are committed to fostering a sense of belonging and supporting your career and personal aspirations. Our passion for live music unites us, making this an ideal time to become part of Live Nation.

WHO YOU ARE:

You are driven, enthusiastic, and possess an entrepreneurial mindset. Resourcefulness, innovation, and a commitment to excellence define your approach. At Live Nation Entertainment, we value these traits, so if this resonates with you, we encourage you to explore this opportunity further.

ROLE RESPONSIBILITIES:

We are seeking a Regional Marketing Director who will collaborate with the Regional Marketing Management Team to execute essential marketing initiatives. Key responsibilities include:

  • Serve as the primary liaison with various stakeholders to develop, present, and implement marketing and promotional strategies for multiple Live Nation events, primarily at the arena and amphitheater levels.
  • Act as the main local contact for artist marketing representatives regarding venue and event marketing strategies.
  • Collaborate with the local talent acquisition team to ensure the success of events across various venues.
  • Design impactful promotional campaigns for Live Nation events utilizing diverse regional media partners.
  • Gather and analyze audience and artist demographic data to inform marketing strategy development.
  • Identify and engage new strategic marketing partners to enhance visibility for artists and venues within the community.
  • Work alongside the Venue Marketing team to optimize event awareness across social media, email communications, websites, and within the venue.
  • Ensure accurate input of all necessary event marketing information into Live Nation's proprietary marketing systems.
  • Coordinate multiple expert teams to effectively execute marketing campaigns, including advertising, media events, public relations, and content creation.
  • Provide post-event marketing analytics reports to artists in collaboration with internal stakeholders.
  • Oversee grassroots marketing efforts and coordinate street team activities with local market contacts.
  • Provide on-site event coverage as needed.
QUALIFICATIONS:
  • Preferred Bachelor's degree, though not mandatory.
  • Exceptional organizational skills and meticulous attention to detail.
  • A minimum of 8 years of experience in event marketing within the entertainment, sports, or public assembly sectors is preferred.
  • Experience managing local media relationships for at least 8 years is preferred.
  • Prior experience working with artist marketing representatives for a minimum of 8 years is preferred.
  • Comprehensive knowledge of the marketing landscape in the Dallas-Fort Worth Metroplex.
  • Flexibility to work during days, evenings, and weekends as required by business operations.
  • Ability to thrive in a fast-paced, high-pressure team environment.
  • Strong problem-solving skills and the ability to work independently.
  • Excellent verbal and written communication skills.
BENEFITS AND PERKS:
Our philosophy is 'Taking Care of Our Own' through six pillars of benefits:
  • HEALTH: Comprehensive medical, dental, and vision coverage for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs).
  • YOURSELF: Generous paid time off policy including holidays, sick leave, and a day off for your birthday, along with free concert tickets.
  • WEALTH: 401(k) plan with company matching and stock program reimbursement.
  • FAMILY: Support programs for new parents, including caregiver leave and baby bonuses, as well as infertility assistance.
  • CAREER: Tuition reimbursement, student loan repayment, and opportunities for internal growth and development through training programs.
  • OTHERS: Volunteer time off and access to a crowdfunding network.
EQUAL EMPLOYMENT OPPORTUNITY:

We are dedicated to our workforce and go beyond the rhetoric of diversity and inclusion. You will be part of an inclusive environment where you are encouraged to bring your authentic self to work. We strive to help you balance your professional and personal life while supporting your aspirations and experiences. Talent is what matters most to us, and we welcome applications from individuals of all backgrounds, regardless of gender, race, sexual orientation, religion, age, disability status, or caregiving responsibilities.

Live Nation is committed to equal employment opportunities for all applicants, regardless of age (40 and over), ancestry, color, religious creed, family and medical care leave, mental or physical disability, marital status, domestic partner status, medical condition, genetic information, military and veteran status, political affiliation, national origin, citizenship, race, sex, gender identity, and expression, sexual orientation, or any other basis protected by applicable law. We also provide reasonable accommodations for qualified individuals with disabilities and will engage in an interactive process to determine effective accommodations as needed.

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