Regional Marketing Leader for Concerts

1 week ago

Houston, Texas, United States Live Nation Entertainment Full time

Position Overview:

About Live Nation Entertainment:
Live Nation Entertainment stands as the premier global entity in live entertainment, encompassing leading brands such as Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. With over 500 million tickets sold each year and a client base exceeding 12,000 worldwide, we are at the forefront of the industry. Our Concerts Division is dedicated to bringing artists and fans together through unforgettable live experiences, managing over 40,000 events and 100+ festivals annually across more than 40 countries.

Your Role:
We are in search of a Regional Marketing Director who will play a pivotal role in driving our marketing initiatives. This individual will collaborate closely with the Regional Marketing Management Team to execute essential marketing strategies that enhance the visibility and success of our events. Key responsibilities include:

  • Serve as the primary liaison with various stakeholders to develop and implement marketing and promotional strategies for multiple Live Nation events, particularly at arena and amphitheater venues.
  • Act as the main local contact for artist marketing representatives, ensuring effective communication regarding venue and event marketing plans.
  • Collaborate with the local talent acquisition team to optimize the performance of events across various venues.
  • Design and execute impactful promotional campaigns utilizing diverse regional media partners.
  • Gather and analyze audience and artist demographic data to inform marketing strategy development.
  • Identify and engage new strategic marketing partners to boost artist and venue visibility within the community.
  • Work alongside the Venue Marketing team to maximize event awareness through social media, email campaigns, websites, and on-site promotions.
  • Ensure accurate input of all necessary marketing information into Live Nation's proprietary marketing systems.
  • Coordinate with multiple teams to successfully implement marketing campaigns, including advertising, media events, public relations, and content creation.
  • Provide post-event marketing analytics to artists in collaboration with internal stakeholders.
  • Manage grassroots marketing efforts and coordinate street team activities with local contacts.
  • Oversee event coverage on the day of the show as needed.
Qualifications:
  • A degree is preferred, though not mandatory.
  • Exceptional organizational skills and a keen eye for detail.
  • A minimum of 8 years of experience in event marketing within the entertainment, sports, or public assembly sectors is preferred.
  • Proven experience managing local media relationships for at least 8 years.
  • Extensive experience working with artist marketing representatives for a minimum of 8 years.
  • In-depth knowledge of the marketing landscape in the Dallas-Fort Worth Metroplex.
  • Flexibility to work during the day, evenings, and weekends as required by business operations.
  • Ability to thrive in a fast-paced, high-pressure team environment.
  • Strong problem-solving skills and the ability to work independently.
  • Excellent verbal and written communication skills.
Benefits:
Live Nation is committed to 'Taking Care of Our Own' through a comprehensive benefits package that includes:
  • Health: Comprehensive medical, dental, and vision coverage for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs).
  • Time Off: Generous paid time off policy, including holidays, sick leave, and a day off for your birthday, along with complimentary concert tickets.
  • Retirement: 401(k) plan with company matching and stock program reimbursement.
  • Family Support: Programs for new parents, including caregiver leave and baby bonuses, as well as infertility support.
  • Career Development: Tuition reimbursement, student loan repayment assistance, and opportunities for internal growth and training.
  • Community Engagement: Volunteer time off and a crowdfunding network.
Commitment to Diversity:
Live Nation is dedicated to fostering an inclusive environment where all employees feel valued and empowered. We encourage individuals from diverse backgrounds to apply and will provide reasonable accommodations for applicants with disabilities. Our recruitment practices aim to attract the most qualified candidates, and we support equal employment opportunities for all, regardless of gender, race, sexual orientation, religion, age, disability status, or other protected characteristics.

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