Business Development Director

4 days ago


Worcester, Massachusetts, United States HealthSouth Full time
Job Title: Business Development Director

The Business Development Director plays a crucial role in driving hospital inpatient and outpatient census growth at HealthSouth. This position is responsible for designing and implementing referral programs and customer service strategies to achieve business objectives.

Key Responsibilities:
  • Reviews and evaluates critical numbers and progress towards goals, taking actions to reverse negative admission and discharge volume trends.
  • Implements plans to ensure marketing effectiveness, using monthly data to measure progress towards goals.
  • Monitors and measures volume, case mix growth, CMS %, payer mix %, and functional outcomes of patients to ensure quality product lines.
  • Understands the volume impact on EBITDA to meet the financial objectives of the business.
  • Communicates opportunity and threats in the marketplace to senior management.
  • Manages all marketing operations, including hiring and recruiting staff, educating marketing staff on tools, budget, sales skills, and territory management to achieve volume goals.
  • Effectively and appropriately communicates financial data and operational indicators to marketing and other relevant staff.
  • Understands and manages admission processes, including insurance verification, pre-certification requirements, bed control, hospital discharges, and barriers.
  • Identifies new and repackaging existing product lines in collaboration with hospital leadership.
  • Assigns territories to marketing team and realigns as indicated by key performance indicators.
  • Communicates effectively with referral sources to market and educate product lines, differentiating Company services from competition.

The ideal candidate will have a clinical background in nursing or therapy and be able to create an environment and culture that enables the hospital to fulfill its mission by meeting or exceeding its goals. If you are a motivated and results-driven professional looking to make a meaningful impact in the healthcare industry, we encourage you to apply for this exciting opportunity.



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