Marketing Automation Specialist
2 weeks ago
The Marketing Automation Specialist plays a crucial role in the management, execution, and upkeep of systems that facilitate outbound communications to potential clients and existing policyholders. This position encompasses the development of automated marketing campaigns, streamlining processes, and guaranteeing timely and tailored messaging through various channels including email, SMS, and conversational AI.
Company Overview:
Jewelers Mutual Group is a stable and forward-thinking organization dedicated to delivering outstanding customer service and advancing products and services tailored to the jewelry sector. With a commitment to ongoing enhancement, Jewelers Mutual Group provides a comprehensive benefits package and avenues for professional development.
Key Responsibilities:
- Design and implement marketing automations for effective campaign execution and audience targeting.
- Work closely with engineering and data teams to ensure seamless system integrations.
- Create email templates that align with design specifications.
- Develop unique customer journeys to boost engagement levels.
- Launch personalized campaigns utilizing dynamic content across multiple channels.
- Maintain documentation regarding best practices and list management protocols.
- Offer expertise in troubleshooting and resolving technical challenges.
- Monitor email deliverability and overall system performance.
- Plan and execute email marketing campaigns and lead nurturing initiatives.
- Incorporate conversational AI and chatbot functionalities.
- Collaborate with cross-functional teams to enhance technical integrations.
- Bachelor's degree in marketing or a related technology field.
- A minimum of five years of relevant experience.
- Proficient in 1:1 personalization and SMS/email marketing strategies.
- Understanding of legal compliance in outbound communication practices.
- Hands-on experience with enterprise-level email marketing platforms.
- Familiarity with CRM systems and data management techniques.
- Competence in HTML/CSS, SQL, and webhook configurations.
- Strong collaborative skills and meticulous attention to detail.
- Extended periods of computer usage.
- Occasional standing and walking may be required.
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