Market Insights Strategist

6 days ago

Washington, Washington, D.C., United States Avaya Full time
About Avaya

Avaya is a global leader in digital communications solutions and services for businesses of all sizes. We deliver most of our technology through software and services, enabling organizations to succeed by creating intelligent communications experiences for their clients, employees, and customers.

We're focused on innovation without disruption, removing barriers, and placing our customers' best interests at the forefront of everything we do. The world is evolving in technologically exciting ways, and we strive to lead revolutions in how businesses leverage the cloud, artificial intelligence, automation, and mobility.

We prioritize the employee experience, engaging and empowering our people throughout their career with us. We're seeking the best diverse talent to shape and transform how the world connects.

About the Opportunity

The Competitive Intelligence Manager will be responsible for developing and executing market, competitive, and customer intelligence programs. Working with internal and external partners, you'll obtain information to support corporate and marketing strategy, product and solution marketing, sales enablement, management, customer service, and support.

  • Provide insight and intelligence that aligns with goals, objectives, and business decisions.
  • Develop processes to improve data collection for analysis, reporting, and distributing quantitative and qualitative intelligence information.
  • Develop surveys, interviews, focus group guides, and usability studies with external partners or internal constituents.
  • Create delivery mechanisms for comparison grids, competitive profiles, and/or snapshots and dashboards.
  • Conduct studies to identify opportunities for growth markets and new segments based on market size.
  • Manage projects and select outsourced third-party vendors and suppliers for primary and secondary research.
  • Create a notification system for contributors to alert them of changes in market forces, regulations, and competitive changes.
  • Produce and update executive MI Bulletins with specific metrics and KPIs.
  • Strategize to identify opportunities to deliver competitive intelligence instantaneously and/or have competitive staff available to support sales resources.
About You
  • Minimum of 7 to 10 years of experience in this field.
  • Contact Center and Customer Expertise required.
  • Proven experience in corporate marketing, marketing strategy, marketing operations with a focus on competitive analysis.
  • Experience with AI technology and related CI tools and approaches.
  • Experience with sales enablement and operations, product and solution marketing, product and field management, and customer support within an IT environment.
  • Strong analytical and research skills, with the ability to translate data into actionable insights.
  • Excellent communication and presentation skills.
  • Data analysis tools and statistical packages.
  • Demonstrated ability to collaborate effectively with cross-functional teams.
  • Experience in CX and a passion for staying ahead of market trends.
  • Bachelor's degree in business, marketing, statistics, or related discipline required.
  • MBA preferred.
Compensation

The pay range for this opportunity is from $132,800 to $179,300 + target sales incentive + benefits.

This range represents the anticipated low and high end of the salary for this position. Actual salaries will vary and are based on factors such as a candidate's qualifications, skills, competencies, and location.

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