Ecommerce Marketing Specialist

2 weeks ago


Menomonee Falls, Wisconsin, United States Enerpac Tool Group Full time

Company Overview

Enerpac Tool Group Corp. stands as a leading provider of industrial tools, services, and technological solutions, catering to a diverse clientele across over 100 nations. Our organization specializes in high-pressure hydraulic tools and controlled force products, enabling customers to execute complex and often hazardous tasks with safety and efficiency. Established in 1910 and headquartered in Menomonee Falls, Wisconsin, Enerpac Tool Group is publicly traded on the NYSE under the symbol EPAC.

Position Summary

As part of our digital transformation journey, we are seeking a dedicated Ecommerce Marketing Specialist. This pivotal role will concentrate on enhancing our global ecommerce initiatives by implementing strategies that drive traffic, boost conversion rates, and foster revenue growth. The specialist will be responsible for crafting and managing the performance of our digital advertising initiatives, including SEM (PMax, PLAs, Search), DSP (demand-side platform), and potentially ecommerce marketplaces. Collaboration with our digital marketing, marketing communications, and commercial marketing teams will be essential.

Key Responsibilities

  • Maintain a comprehensive understanding of ecommerce performance and propose actionable advertising strategies to stimulate revenue growth.
  • Continuously assess and refine existing SEM (PMax, PLAs, Search) and DSP campaigns, along with future advertising initiatives.
  • Monitor key website health metrics such as bounce rate, time on page, and conversion rates to ensure an effective digital ecosystem.
  • Collaborate with the eCommerce Manager and development team to establish analytics tracking.
  • Oversee website performance using Google Analytics 4 and search console to ensure optimal site functionality.
  • Provide insights to enhance SEO performance across global websites, working alongside Global Digital and Marketing Communications teams for implementation.
  • Utilize tools like Smartlook to analyze customer shopping behavior (heatmaps, rage clicks, etc.) to identify and address conversion barriers.
  • Manage the brand's Google Merchant Center with agency support.
  • Create reporting dashboards using Google Looker Studio and other necessary platforms.
  • Stay informed about the latest trends in ecommerce marketing, technologies, and digital marketing practices through ongoing education.
  • Automate and oversee key performance reports and metrics.
  • Support web development testing initiatives.
  • Effectively collaborate with agency partners to execute SEM and ongoing campaigns.
Required Skills and Qualifications
  • Proficient in digital marketing strategies: SEM, SEO, Email, Social Media, Conversion Optimization; a minimum of 2 years of experience with Google advertising is required, with Google PMax experience being a plus.
  • Familiarity with analytics tools: Google Looker Studio, Google Analytics 4, Google Tag Manager, and Excel.
  • Strong problem-solving skills, proactive attitude, and ability to lead projects independently.
  • Excellent organizational skills and meticulous attention to detail.
  • Experience with SEMRush or similar tools is advantageous.
Education and Experience
  • A degree in Marketing, Communications, or Business is required.
  • At least 2 years of experience in digital marketing is essential.
Work Environment

The primary work setting is a temperature-controlled office environment, with occasional exposure to a typical warehouse setting where adherence to safety protocols is necessary. Employees may encounter low noise levels in the office and will be expected to perform repetitive motions, including typing for extended periods.

We are committed to fostering a diverse workforce and ensuring equitable opportunities for all candidates. Enerpac Tool Group is dedicated to providing reasonable accommodations throughout the application process as required by law.

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