Senior Director, Product Marketing Strategist

4 days ago

New York, New York, United States ZINNIA Full time

About the Role:

Zinnia is seeking a seasoned product marketing leader to drive the go-to-market strategy for our SaaS products. As the Senior Director, Product Marketing, you will play a critical role in shaping the product marketing vision and strategy, leading a team of product marketers, and collaborating with cross-functional teams to ensure alignment on product positioning and messaging.

Key Responsibilities:

  • Develop and execute a comprehensive product marketing strategy aligned with company goals.
  • Lead, mentor, and grow a high-performing product marketing team.
  • Collaborate with the product, sales, customer success, and brand teams to ensure alignment on product positioning and messaging.
  • Conduct in-depth market research to understand industry trends, customer needs, and competitive landscape.
  • Define product positioning, messaging, and value propositions that resonate with target audiences.
  • Create and manage go-to-market plans for new product launches and feature updates.
  • Lead the development of sales enablement materials, including product collateral, case studies, white papers, and presentations.
  • Drive demand generation campaigns in collaboration with the marketing team to ensure product adoption and customer acquisition.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field; MBA or equivalent experience preferred.
  • 10+ years of experience in product marketing, preferably within the tech or SaaS industry.
  • Proven experience in tech or SaaS product marketing, or a strong understanding of financial services products and services.
  • Demonstrated success in launching and scaling SaaS or tech products.
  • Strong leadership skills with experience managing and mentoring teams.
  • Ability to collaborate cross-functionally in the firm.
  • Excellent communication, writing, and presentation skills, with the ability to influence stakeholders at all levels.
  • Analytical mindset with the ability to leverage data for decision-making.
  • Proficiency in marketing automation tools, CRM systems, and analytics platforms.

What We Offer:

Zinnia offers excellent career progression and competitive compensation with the goal of retaining and growing talented team members. The salary range for this role is $200,000-$225,000. We offer great benefits, including health/dental insurance, parental leave, profit sharing, 401(k), incentive/bonus opportunity, tuition reimbursement, and so much more.

About Zinnia:

Zinnia is an innovative Insurtech company simplifying how people buy, sell, and administer insurance products. We combine intuitive enterprise technology solutions and data insights to redesign the insurance experience for shoppers, advisors, and insurers alike. With over $173.7 billion in assets under administration across 100+ carrier clients, 2500 distributors and partners, and over 2 million policyholders, Zinnia is transforming the insurance industry.

How to Apply:

Visit our website to learn more about this opportunity and apply by completing the online application. We are an Equal Opportunity employer committed to a diverse workforce.

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