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Product Marketing Strategist

1 month ago

New York, New York, United States stensul Full time
Job Summary

We are seeking a seasoned Product Marketing Strategist to join our team at Stensul. As a key member of our marketing team, you will be responsible for developing and executing product marketing strategies that drive demand and awareness for our platform.

Key Responsibilities:

Strategic Planning:
Develop and implement product marketing strategies that align with business goals and objectives.

Market Analysis:
Conduct market research to inform product positioning and messaging.

Product Messaging:
Develop compelling product messaging that resonates with target audiences.

Campaign Development:
Execute marketing campaigns to drive product awareness and demand.

Product Launches:
Lead the introduction of new and enhanced products to market.

Sales Enablement:
Equip the sales team with resources and training to effectively communicate our value proposition.

Customer Insights:
Analyze customer feedback to refine messaging and identify growth opportunities.

Cross-Functional Collaboration:
Work closely with product management and other departments to ensure successful product launches.

Performance Tracking:
Monitor marketing initiatives and optimize strategies to achieve key metrics.

Team Development:
Build and mentor a high-performing product marketing team.

Qualifications:
8+ years of experience in product marketing, ideally in SaaS or technology.
Proven success in developing effective marketing strategies and campaigns.
Strong understanding of the marketing technology landscape.
Exceptional communication and project management skills.
Data-driven with strong analytical abilities.
3+ years of team management experience.
Bachelor's degree in Marketing or related field; MBA preferred.

What We Offer:
Competitive salary ($195,000 - $205,000) and performance bonuses.
Comprehensive benefits, including health, dental, and vision insurance.
Opportunities for professional growth in a collaborative environment.
Flexible work arrangements and a supportive team culture.

Stensul is an Equal Opportunity Employer committed to building a diverse workforce.