Senior Marketing Strategist
2 hours ago
Digitas Health is seeking a Senior Marketing Strategist to join our Account Planning team. As a key member of our team, you will be responsible for uncovering breakthrough customer insights and helping our teams turn them into big creative marketing ideas.
The ideal candidate will have at least 8 years of experience working in marketing and/or strategic services organizations, with a strong background in qualitative research and a passion for the consumer's perspective. You will be responsible for leveraging customer insight to help the team come up with great creative marketing ideas, identifying high impact opportunities for developing breakthrough customer insight, and creating innovative approaches for coming up with customer insight.
You will also be responsible for partnering with our cutting-edge primary researchers, internal analysis group, and client data/research organizations to maximize their work's customer insight and marketing program application value. Additionally, you will be responsible for optimizing the impact of customer insight in the creative/program development process by inspiring and partnering with creatives on your team.
The successful candidate will have a strong understanding of marketing and strategic services, with a focus on customer insight and creative marketing ideas. You will be a team player with excellent communication and collaboration skills, and a passion for helping our teams succeed.
Key Responsibilities:
- Leverage customer insight to help the team come up with great creative marketing ideas
- Identify high impact opportunities for developing breakthrough customer insight
- Create innovative approaches for coming up with customer insight
- Partner with our cutting-edge primary researchers, internal analysis group, and client data/research organizations to maximize their work's customer insight and marketing program application value
- Optimize the impact of customer insight in the creative/program development process by inspiring and partnering with creatives on your team
Qualifications:
- At least 8 years of experience working in marketing and/or strategic services organizations
- Strong background in qualitative research
- Passion for the consumer's perspective
- Strong understanding of marketing and strategic services
- Excellent communication and collaboration skills
Additional Information:
Digitas Health is an equal opportunity employer and welcomes applications from diverse candidates. We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.
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