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Product Marketing Strategist

1 month ago


New York, New York, United States Anterior Full time
About the Role

We're seeking a creative marketing expert to help us leave our mark in the HealthTech category. As a Product Marketing Strategist, you'll identify and run a series of growth experiments to reach our audience effectively. You'll set the tone of our marketing strategy, refine our messaging, and create compelling content to propel Anterior's brand awareness and drive product traction.

Key Responsibilities
  • Develop and execute creative growth experiments to drive audience engagement
  • Refine our messaging and value proposition across channels
  • Create compelling content to drive brand awareness and product traction
  • Collaborate with customers to create case studies and testimonials
  • Stay up-to-date on competitors and their capabilities
  • Work with Sales and Customer Success to hone our Ideal Customer Profile
About You

We're looking for someone who strikes the right balance between art and science. You should have experience with technical products, be obsessed with language and presentation, and be a prolific executor. You should also be comfortable with no-code tools and creative tools like Figma and Canva.

Hiring Process
  1. Review: Submit CV/resume
  2. Screening call (30 mins)
  3. Role fit interview (45 mins)
  4. Take-home & competency deep dive (1 hour)
  5. Culture interview (45 mins)
  6. Offer