Strategic Marketing Director

4 days ago

New York, New York, United States Prometheum Full time
Job Title: Director - Institutional Marketing Strategist

At Prometheum, we are seeking a highly skilled and experienced Marketing Strategist to join our team. As a Marketing Strategist, you will play a crucial role in shaping and executing our institutional marketing strategies to drive growth and achieve our business objectives.

Key Responsibilities:

  • Develop and implement comprehensive marketing strategies aligned with company goals and target audience.
  • Utilize data analytics tools to analyze and interpret marketing data, derive actionable insights, and optimize campaign performance.
  • Oversee institutional customer engagement initiatives, including email marketing campaigns, to drive customer acquisition, retention, and loyalty.
  • Collaborate with cross-functional teams to ensure alignment of marketing efforts with product development, sales, and other key areas.
  • Stay updated on industry trends and competitive landscape to identify opportunities for innovation and improvement.
  • Work with the Head of Business Development and Head of Communications to identify strategic opportunities with potential clients, and create content for marketing collateral.
  • Collaborate with Senior Brand Designer to create compelling copy for various marketing materials.
  • Brainstorm on a variety of marketing campaigns and provide feedback on designs and copy.
  • Oversee conferences and speaking engagements to further our institutional awareness.
  • Ability to create and review content for the website, social media, and other external messaging.
  • Engage with regulatory and compliance departments to ensure messaging meets all internal guidelines and regulatory/legal requirements.

Requirements:

  • Bachelor's degree in Marketing, Business, or related field. Master's degree preferred.
  • Proven experience as a Marketing Strategist or similar role, with a track record of developing and executing successful marketing campaigns.
  • At least 7 years of experience working with the financial services or FinTech industry.
  • Strong understanding of the U.S. financial markets.
  • Experience marketing crypto, digital asset, or blockchain products and services.
  • Proficiency in data analytics tools, with the ability to analyze and interpret marketing data to drive decision-making.
  • Experience with customer engagement and email marketing platforms.
  • Strong writing skills with experience in crafting engaging copy for marketing materials.
  • Regulated environment experience required. FINRA, SEC.
  • Excellent communication, collaboration, and project management skills.
  • Creative thinker with a strategic mindset and a passion for driving results.
  • Experience with HubSpot, Ad buy, and SEO.

Benefits:

  • Competitive salary based on experience.
  • Stock options with 4 year vesting.
  • Excellent benefits including health, vision, and dental insurance.

Prometheum is an equal opportunity employer.

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